Endowment Real Estate Project Operation Mode Optimization

Along with China’s entering into the aging society, the contradiction between the inadequate facilities for the senior citizens and the seriousness of aging population is increasing rapidly. So the aged housing problem must be taken seriously and is urgent to be solved. The aging industry, especially in the aspect of supply and demand, has a huge gap. Or rather the common housing cannot meet the special needs of the senior citizens and the housing suitable for them is in short supply. As a result, the government, real estate enterprises, insurance corporations, social security forces and other relevant departments are supposed to explore the operation mode of endowment real estate project which is fit for our national conditions and market demand.Based on endowment service industry theory, new public management theory, supply and demand theory, project operation theory and evaluation system theory, the paper studies the operation mode of endowment real estate project, putting the objective analysis as a starting point, by way of literature analysis and spot investigation. The analytical procedures can be listed as follows. First, the relationship between various factors and operation objectives is analyzed. Second, the paper constructs the evaluation system referring to the operation mode of endowment real estate project by using paired comparison method and Delphi method. Third, the analytic network process(ANP) method is applied to give the indicators their own weights. According to the system, the paper evaluates the advantages and disadvantages of different modes and modules. Last, the paper comes up with the countermeasures which can make it carry out smoothly.The paper studies the operation mode of endowment real estate in four aspects. To begin with, based on overseas and domestic research status, it defines the relevant concepts of the mode, sets the goal and analyzes the factors which may have an influence on the mode. Consequently, the mechanism model is constructed. Moreover, the second part centers on the analysis and evaluation of the mode. On one hand, it determines the indicator constitution of the mode in combination with the study of literature analysis. On the other hand, it evaluates the advantages and disadvantages of the three modes, using the corresponding indicators to construct the system of evaluation indicators. What’s more, based on the evaluation and comparison of various patterns and different modules, the paper considers the optimal mode as a prototype to find the disadvantages of the existing mode. Combined with our country’s actual situation, it analyzes the results and supplements the mode. Then it optimizes, adjusts and rebuilds the new endowment real estate operation mode. Finally, it put forwards four corresponding countermeasures and suggestions, respectively, increasing the government’s policy support, broadening financing channels, creating a sound system of old-age services and perfecting market system, to ensure the smooth operation of the reconstructed mode.