Studies On Strategic Alliance Mode During Operation In Endowment Real Estate

At present our country social aging problem is prominent, aging population aged60 to 220 million at the end of 2015, from 2020 to 2050, the aged population in China will seen explosive growth, more than 60 elderly population will account for 30% of the population, pension industries have become a hot social concern, endowment real estate industry arises at the historic moment. But the present stage our country endowment real estate problems existing in the operation of outstanding, hindered the endowment the overall development of real estate industry, mainly including pension service facilities is not perfect, the improper operation management, capital and human limits, etc.In order to solve the problems existing in the endowment real estate operations,based on the analysis of the application of strategic alliance in endowment real estate operating pattern, on the basis of the necessity and feasibility of strategic alliance as theoretical guidance, put forward setting up the strategic alliance in the endowment real estate operating mode, the build process can be divided into strategic alliance partner selection, agreement has been signed, risk control and benefit distribution of the four major steps in this paper. First of all, based on the SWOT analysis method of AHP(analytic hierarchy process) model to establish strategic alliance partner selection index system, secondly, sum up pension property of three strategic alliance agreement signed in the operation, including net rental way, entrust management way, rental + mode of operation. Again endowment real estate, the classification and control the risk of strategic alliance, the alliance partner of the investment and risk as a basis for the profit distribution, profit distribution model is put forward, finally the application of strategic alliance in endowment real estate operating mode put forward the proposal, themaintenance union boast skillful.Endowment real estate operating in the strategic alliance model for real estate enterprises to provide the reference in the process of endowment real estate project operation, promote the development of pension services at the same time, promote the optimized allocation of resources endowment service, for the elderly population and pension service demand for quality housing to implement one-stop solution, as the old group and family provide more different levels of consumer choice, contributing to solve the problem of aging society in our country the meager strength.