Research On The Dissemination Mechanism Of Network Fund-raising

With the development of network information technology,the network media has become a medium of media means to influence public opinion and change the way of public life.Compared with traditional media,network media has many advantages,such as diversity,populalization,individuation,strong interaction and fast speed of information dissemination.All the advantages of a new type of fund-raising fund-raising network based on network media has the rise of network media,breakthrough the drawbacks of traditional donations,breaking the boundaries of time and space,the dissemination of information more widely and more flexible,making love transfer become convenient,efficient and smooth.The development of network fund-raising has stimulated public participation in social philanthropy and promoted the development of philanthropy in our country to a new chapter.Throughout the domestic research on Internet donation,the academic community mainly focused on the standardized governance of Internet donation,the relationship between network charitable and interpersonal trust,the status quo and development analysis of Internet public welfare,and the discussion on communication mechanism has not yet been set up.The author will make an in-depth analysis of the Internet donation communication mechanism,analyze how the elements interact and interact with each other in the process of communication,so as to form a complete set of unique operation mode.This article is divided into four parts.The first part is a brief analysis of the research background,research significance,research status and research methods.The second part is mainly to define the related concepts of fund-raising,network fund-raising and communication mechanism.The third part is the main part of the article analyzes the communication mechanism of network collection,spread mechanism to refine into four mechanisms: 1,the dynamic mechanism of dynamic factors of network collection behavior;the dissemination of the contents of 2,emotional mobilization mechanism,fund-raising network is how to influence the audience;3,the diffusion mechanism--fund-raising network media means;4,feedback mechanism: fund-raising network publicopinion feedback.This article will analyze the communication process and operation mode in detail from these aspects,and integrate it into one,so as to make clear how all parts of the network donation can establish links and form a unified and coordinated operation.The fourth part puts forward the problems in the process of network fund-raising.The fifth part gives the corresponding countermeasures to the problems raised in the fourth chapter.At present,the development of network fund-raising in China is in the ascendant,at the same time,there have been many problems,but the relevant regulatory measures have not yet been improved.By exploring the mechanism of communication of network collection,contribute to the relationship between the various elements to clarify the communication process,to guide the network fund-raising organization reasonable and standard to carry out network fund-raising activities,discussed in the course of the study,the conclusion,in order to provide reference data for public organizations,to provide reference for the relevant departments to strengthen the network fundraising regulation.