Diversification Of Rural Endowment Service Supply

Along with the progress of the economy, medical technology, our country’s elderly population is increasing, which marks the arrival of the aging society. An ageing population increased the economic burden of the whole society, especially in rural areas, the elderly population proportion is much higher than city, to our country rural economic development has brought the serious test. Promoting rural economic development, it is bound to carry out effective old-age security, solve the problem of pension, urban and rural endowment insurance in our country at present realizing a complete coverage of the system, the basic survival needs of the elderly residents in urban and rural areas to some extent, guaranteed, but along with the continuous development of rural economy, rural residents’ demand for pension services more and more diversified, and the government in providing such factors as the lack of pension services, the supply of a single subject cannot meet the diversified demand, this provides the diversity development land endowment service supply.This article used the literature method, comparison method, system analysis and other scientific research methods, from the perspective of public management, and to deeply analyze rural endowment service supply main body, to promote the theory of welfare pluralism, collaborative management, market for the diversification of rural endowment service supply theoretical support, through to the domestic and foreign research situation of the rural endowment service supply main body and the history change of rural endowment service supply subject to analysis, compare the different regions, different times endowment service supply subject characteristics, then analysis the current supply main body in the rural endowment service supply function and existing problems, and finally the perfect supply subject, solve the existing problems, on the basis of for the development of the diversification of rural endowment service supply new Suggestions.Serious population aging in rural area, meet the demand of the endowment service diversification of rural residents is a long-term and arduous task, and only a positive response, the introduction of market mechanism, expand the supply main body, to make the pension service diversification, to meet the demand of diversified services. Through theoretical analysis and research on the realistic conclusion, for the development of rural old-age service provides the feasibility Suggestions and countermeasures, so as to promote rural old-age service system and the development of rural economy, perfect the rural social security system.