The Status Of The Micro-blog “China Legal Publicity”

Micro-blog gives people a new way of information acquisition. It changed the pattern of the network information dissemination, and carries out a new platform for all the government work. The National Justice shoulders the heavy responsibility of legal publicity and education. The Micro-blog "China Legal Publicity" which is hosted by The National Justicehas become a new media platforms for disseminatingthe legal knowledge.The "China Legal Publicity" is the research object of this dissertation.The dissertation is divided into the following six parts:The introduction part mainly discusses the research background and research significance, analyzes the literature research, summarizes the article research framework and research methodsbriefly,and expounds the innovations and shortcomings.The first chapter, the background of the "China Legal Publicity". The social background of the "China Legal Publicity" includes three parts: the result of the change of government function in China, the result of the change of government information publicity way, the embodiment of the promotion of legal publicity and education work. The media background includes three aspects: the power of influence and radiation of traditional media in publicity and education of legal system is reduced, the new media opportunities for legal publicity and education work, and the propagandistic subject must be suitable with the media habits of the object. The "China Legal Publicity" has three stages of development, the budding stage, the initial stage, and the stability development stage.The second chapter, the propaganda education characteristics of the "China Legal Publicity" propaganda education characteristics.This part analyzes of the characteristics of main body, content, languageand transmission, then sums up the characteristics of its publicity and education.The third chapter, a comparison on the "China Legal Publicity", "People’s Daily" and "Zhou Ze". By comparing the content depth, the language style and the interaction, try to analyze the problems existing in the operation of the "China Legal Publicity".The fourth chapter, the development of the "China Legal Publicity". First, to deepen the content, to increase the content recognition;.Secondly,strengthen the propaganda language affinity, grasp the new features of network language. Third, change the traditional concept of publicity, strengthen the interaction.The last part is the conclusion of this article. The development of the "China Legal Publicity" is limited by many factors. To enhance the influence and impact scope, the "China Legal Publicity" has a long way to go.