| Since 1980s the Outdoor sports was introduced into our country, after a period of dormant stage boom and developed rapidly with China’s economic. Especially in Beijing such a both received baptism with good sports Olympic atmosphere, and has good economic basis for leisure sports activities provide material support city, outdoor movement developed more ideal. Increasing the outdoor activities impetus to the outdoor sports lovers of relevant industries of consumption, outdoor sports clubs, outdoor development companies, outdoor shops, outdoor enterprise also arises at the historic moment, outdoor industry development is not only a certain scale and to fluctuation outspread, traction out a industrial chain. In order to further promote the construction of Beijing outdoor industry, this paper adopts literature data method, questionnaire, logic analysis and other methods, the theory of outdoor sports industry has made research, and from the Angle of economics in Beijing outdoor sports industry made analysis, obtained the following conclusions:1.Beijing as a national outdoor sport development center has been most person approbate, whether in terms of marketing or talent, Beijing had the develops outdoor sports, the leading outdoor tide condition of foundation. Beijing outdoor sports participation number of top ten sports respectively is: climbing, skiing, hiking, orientation, cross, rafting, rock climbing, expand, diving, tracing the creek.2. Outdoor sport industry constitute divided into: outdoor fitness entertainment industry, outdoor competition demonstration industry, outdoor consulting, training, business and outdoor industry. Among them main industry is outdoor fitness entertainment industry, outdoor competition demonstration industry and outdoor training industry, the relevant industries is outdoor consulting and outdoor industry, including outdoor industry scale is biggest, the output value is the highest.3. Outdoor sports products chain has preliminarily formed, whole industry chain is a contain this industry and upstream or downstream enterprises by the formation of the chain structure. The upstream enterprise production outdoor sports industry necessary raw materials and primary products, the downstream enterprises with outdoor sports industry as the raw material processing and modification, and raw materials into production and life of the actual products.4. Beijing outdoor sports participating in group with male mostly, age are mainly concentrated in 21-30 and 31-40 the two age groups, with high education, high income characteristics, annual average attend outdoor sports 5-10 times. Consumers of outdoor products price satisfaction low, but for outdoor the overall quality and function of outdoor quite recognition, the design satisfaction high, In the club service aspect, to the club activities organization, team level and activities toll scale control satisfactory, but to organize activities costs no satisfaction.5. Outdoor industry development problems are as follows: (1) outdoor sports market development, the low degree of difficulty in forming the scale effect. (2) outdoor subject industry and the development of relative industries are inconsistent; (3) outdoor industry chain is not perfect, (4) outdoor market development chaos, (5) outdoor club lack aptitude attestation. To solve the main countermeasures are as follows: (1) advocated "large outdoor sports concepts;" (2) provides policy support, optimize industrial structure, (3) to optimize the industrial chain, (4) strengthen outdoor products quality standard construction, (5) strengthen the outdoor market admittance system construction. |
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