The Study Of Motivation Theories In Ideological And Political Education Of University Students

Motivation is one of the important approach in the ideological and political education.Inthe new condition of opening and socialistic market econom y，the Ideology and politicaleducation of colleges and universities is confronted with many new changes and new problemshow to applicant motivation theories and how to set up and innovate scientific and reasonablemotivation mechanism properly are the important assure to realize the goal of the ideologicaland political education The key of the ideological and political education of colleges anduniversities is to mobile the positivity of teachers and students In colleges and universitiesproperly employing motivation theories in the ideological and political work is the mainapproach to bring teachers’and students’initiatives in their life and work into full play and alsothe powerful 1everto improve the whole quality of political teaching staff, teaching staff andstudents group．This article start with an overview of incentives and ideological and political incentivestheory, focuses on the meaning of the characteristics and role of ideological and politicaleducation of motivation theory, analysis of current problems in college students’ ideologicaland political education incentive, timing of any incentives, such as the ideological and politicaleducation for college students single ideological and political education incentives motivate theprocess of one-sided and also pointed out the causes, such as inspire awareness of the existenceof errors, the characteristics of the students grasp the existence is not bias, focusing on howscientific implementation, strengthen the college students’ ideological and political educationincentives made more in-depth discussion. Such as improving the concept and a sounduniversity education the main use of incentives to motivate the long-term mechanism.Ideological and political education of college students stressed that the implementation ofincentive should adhere to the principle of a systematic difference principle, the principle offairness, the scientific use of the target excitation method, the competitive method, reward andpunishment method, emotional excitation method and other methods. The only way to give fullplay to the role of ideological and political education of college student’s incentive to mobilizeand stimulate the enthusiasm and creativity of college students, and efforts to train themselvesto become builders and successors of the socialist cause.