| In the United States, sports baby performance lasts at least one hundred years in history. Itoriginates from college football game and mainly plays the role of cheering in football andbasketball games. Nowadays, it begins to appear on playing field in European, Asian and othercountries. Sports baby’s performance has become a unique sports culture which influences theworld. Since1999, sports baby began to show in China and gradually became active on bigsports arena. However, sports baby is still in its infancy at present. It can be seen that all kinds ofsports competition in our province in recent years possess rich experience on market-orientedmode of operation, following up with the acceleration of market process. It begins to take shapethough still at the exploring stage. The operation of Sports league marketdirectly affects thedevelopment of the commercial operation of sports baby. The comprehensive study of mode oforganization, operation and performance of sports baby within province or china is rare atpresent. Sports baby, as an indispensable element in competitive sports, hasnot earned fullacknowledgments of organizers, participants or the audience of the event. The individual livingconditions for some sports babies and companies isrelatively worse.By using the method ofliterature research, expert interview, questionnaire survey, comparative research as well as dataanalysis, this paper takes the sports baby show organizers, coaches, performers and audiences asthe object of study, investigating on the mode of organization, operation and performance formof sport babies in Liaoning province.It aims to probe into the current situation of LiaoningProvince sports baby performance market, further exploring the existing problemsin LiaoningProvince sports baby market so that it will provide valuable theoretical basis for the futuredevelopment ofsports baby performance market.It will also provide some useful guidance for thediversification, specialization, marketization of sports baby show.The conclusions are as follows:1. The performance of college has comparatively higher level. However, due to the weakconsciousness of market development and limitation of teaching function towards sports, thesports baby almost have no opportunity to perform.2. Mode of Company organization occupies the market, yet the level is low and there’s even no training at all. The performance mode is single and do not have an obvious developmentall the time.3. Status of sports baby becomes even worse because of the cognitive mismatch ofserviceobjects and the deviation of media publicity.4. The existing sports baby practitioners own strong professional integrity and skills. Buttheir payment is not in proportion to the hard work.5. The main mode of performance for sports baby is cheer leading with acrobatics andgroup show as complementary form. However, no matter which mode of performance conducted,the phenomenon of simple content with no change, poor profession and less progress still can beseen. |
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