The Study Of The Current Situation Of Fitness Club In Tangshan

In the21st century, with the development sports industry, with fitness andleisure sports activities gradually favored by people, become the first choice forpeople outside of work. With a variety of fitness club has become more and more fire,fitness crowd more and more, some problems emerge. This research in Tangshanfitness club as investigation object, the present situation of the basic situation offitness club, coaches, the present situation of the consumers and operatorscomprehensive research, and put forward related development countermeasures. Thispaper adopts the methods of questionnaire survey, mathematical statistics, designed toprovide a reference for the benign development of fitness club in Tangshan city,Thefitness industry development to the surrounding city also has very important referencevalue, Also provide theoretical reference for fitness club of scientific management.Main conclusions are as follows:(1)As a whole, is the main medium and small on Tangshan fitness club, and oflarge fitness club is not in this research, a business area of500square meters of thefollowing four, the registered capital in50-500000yuan between4. Fitness clubideal location selection conditions, mainly concentrated in the bustling businessdistrict.(2)Tangshan fitness club management pattern mainly adopts mixed system(membership and the membership of the combined of mode). Fitness club card typeis rich, sell the type of card most main is card, month and season.(3)Tangshan fitness club business longer, consumer fitness time mainlyconcentrated in every afternoon5:00to night at8:30. Tangshan relatively completefitness club business projects, but a more popular and traditional, popular withconsumers of fitness programs mainly equipment, fitness yoga, spinning, aerobics,etc.(4)Consumers in Tangshan health club fitness time mainly concentrated insummer and spring. Basically the same fitness club advertising way, propaganda tootraditional and not enough new.(5)Tangshan fitness club coaches, mainly women age tend to be younger, and a lack of coaching experience. Education are mainly composed of universityundergraduate course, accounting for63.33%of the total survey. From the point ofspecialty, professional sports accounted for a large proportion, and often take part intraining on a regular basis. Most coaches have2-3qualification certificate, at thesame time but the qualification certificate of accreditation system is not sound.(6)From fitness consumer groups, Tangshan fitness club consumer more women,mainly concentrated in the21-40years old,82.18%of the total number ofinvestigation. On the cultural level, mainly university undergraduate course, show thatTangshan area fitness consumer culture quality is higher. Income is mainly composedof medium to high.(7)Tangshan fitness club consumption level in general, most consumers preferhaving a consumption in secondary health club. Exercise time is1to2hours more,exercise frequency for3to4times a week, with lipid-lowering diet, to build up yourhealth for more fitness goal.80.52%of Tangshan after the exercise in the gym fitnessclub fitness consumers feel effect is good, mainly manifested in the body morehealthy, energetic, and so on.(8)Tangshan fitness club operators is given priority to with men, moreconcentrated in31-the age of40, between degree is higher, most operators havemanagement and sports related professional background. Fitness club operator’smanagement idea is correct, will be "people-oriented" business philosophy in the firstplace. Face pressure, mainly members of the erosion problem, but most managerstended to favor the fitness market prospect and confidence in the fitness industry.According to the current situation of fitness club in Tangshan city, put forward thefollowing development countermeasure:(1)To strengthen the governmentmacroeconomic regulation and control, to further standardize the market for fitness.(2)Actively introduce new fitness programs, set up fitness club managementcharacteristic.(3)Intensify propaganda, enhance the tangible demonstration of fitnessclub.(4)Strengthen the talent introduction work, to improve the level of businessoperators and coaches fitness club management.(5)Improve a perfect fitness clubsystem measures and fitness club for consumers in the supervision system.