Research On The Present Situation And Countermeasures Of Chengdu Fitness Club

In October 2015,the State Council issued "On accelerating the development of the sports industry to promote the sports consumption of a number of opinions",mentioned in the comments: the comprehensive fitness program rising to a national strategy,the sports industry as a green industry of the country,sunrise industry to support and development,to improve the national physical quality,enhance national physique,improve physical health the national level as the fundamental goal.According to the analysis report released <2014-2020 > China years competition pattern and investment feasibility analysis China fitness center industry pointed out that commercial fitness clubs China about 5000,the profit is not more than 20% Club About 50% of the country,the operation of the clubs are still in the difficult dilemma,mainly in the fitness card sold,members are not willing to spend money on fitness of private teaching,the gym is the bath center,at the peak of the crowded floor affect the customer experience.The fitness club wants to get the healthy and orderly development,there is the meaning of it is for members to continuously create value,and the value is relevant,provide products or services to the membership function,which requires insight into the development trend of the club,the precise positioning market,the implementation of quality management,many management challenges brought by the rapid with the development of the project with its own development of the fitness industry.From the papers in the study and based on the theory and practice of investigation and research status present situation of the development of Chengdu City fitness club business services,and puts forward the optimization service club project resource allocation countermeasures and suggestions for further Chengdu fitness club service project to provide theoretical perspective support,in order to promote the healthy and comprehensive development of Chengdu City Club.This paper uses the questionnaire survey method,literature method,on-the-spot investigation and research conducted a survey of 20 large and medium-sized urban areas of Chengdu City Fitness Club,separately from the group class service,private coaching services,fitness equipment service facilities,service and customer service service five aspects were analyzed.Draw the following conclusions:1,Most fitness clubs in Chengdu are large and medium-sized clubs which are concentrated in the busy commercial circle.2,Chengdu fitness club members of women accounted for relatively high,mostly stable income groups,the overall higher education,fitness awareness,fitness program reasonable,the overall requirements of the club facilities higher.3,Chengdu City fitness club personal trainer overall tends to younger,male dominated.The overall higher education theory and practice,but some coaches do not match,service consciousness,inadequate training,low order rate restricts the club's profit.4,Chengdu fitness club business services tend to be similar,repeated rate is higher,homogenization phenomenon is serious,lack of club's own management characteristics5,Chengdu City fitness club for the chain management system,the main source of profit for the pr-sale card and private education,between the various clubs usually just use cheap sales to obtain membership,most clubs in a state of blind development,transformation and upgrading is limited.6,Chengdu fitness club overall lack of service consciousness,comprehensive service quality needs to be improved,management is not system,leading to a large number of excellent coaches brain drain,seriously hinder the healthy development of fitness club.This paper puts forward the following countermeasures on the development of the fitness club service project in Chengdu:1,Strengthen the group exercises,coach training,bundle up,improve the curriculum.2,To enhance the quality of service of private teaching team,and to improve the professional level.3,Pay attention to the management and maintenance of equipment and equipment,and create a good atmosphere for fitness.4,Improve the club facilities and optimize the club fitness environment.5,Improve the after-sales service management system,standardize the operation process.