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The Study On The Current Status And Strategies Of Fitness Club In Wuhan

Posted on:2013-12-03Degree:MasterType:Thesis
Country:ChinaCandidate:S Q DaiFull Text:PDF
GTID:2247330395970647Subject:Physical Education Teaching
Abstract/Summary:PDF Full Text Request
In China, With the development of economic and unceasing enhancement of people’s living standard, the people have the urgent requirements to improve the level of the health and quality of life."Whether is rich in Amateur life? Whether is frequently in physical exercise?"prove to be a important basis to judge a man’s "happiness". All kinds of fitness activities as a kind of fashion in people’s life, people have another choice in normal life except to the net buying and playing games. Under this realistic background, fitness club is become more and more popular and become a trend, fitness club as a kind of new sports organization form, have high quality, unique health services, good training experience, very popular. This article utilizes the literature material law, questionnaire method, interview method and logic analysis method to comprehensive fitness club Wuhan20were studied, the results of the survey show that:(1) It’s amounts of comprehensive fitness club in Wuhan.So many fitness project sort to be set up. It’can meet the consumer’s demand, It can enhance diversity of the spare life of Wuhan citizens.health and to build a harmonious society has an important role.(2) In Wuhan,comprehensive fitness club fitness project charge has a big span, It can only meet some high income people, but people who love the fitness.(3) The arrangement of teaching time of comprehensive gym is more agile, can reasonable arrangement of class time according to fitness consumer’s needs.(4) Comprehensive fitness club consumer groups more concentrated, can attract a few fitness enthusiast, cannot make all the Wuhan citizens to participate in to the activity. Based on current situation of Wuhan city comprehensive fitness club, and puts forward some corresponding countermeasures:(1) The related management specialized agency must be founded, the reasonable planning must be implement, the introduction of market mechanism to regulate fee standards;(2) Studying and drawing the successful experience of comprehensive fitness club’s lessons from foreign country to improve "the attendance" in every course;(3) Improve the fitness club management own professional quality, and improve the management of this industry deep understanding and management experience, strengthen their own club personnel management, improve the course coach working threshold, formulate unified management mechanism;(4) Wuhan comprehensive fitness club should be according to the request of the consumer, the characteristics of all kinds of people to open project, further promoting the development of Wuhan city fitness club.
Keywords/Search Tags:fitness club, present situation, countermeasures
PDF Full Text Request
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