Research On The Current Situationand Counter Measures Of The Development Of Fitness Dance In Jinchang City

China is a large agricultural country and its agriculture is always paid greatattention. On The Fifth Plenary Session of the Sixteenth Central Committee,"TheCentral Committee of the Chinese Communist Party’s the eleventh five-year plan fornational economic and social development of proposal" clearly put forward tocontinue to regard the problem of agriculture, rural and farmers as the priority andpointed out shortly the overall requirements of the new rural construction in twentyChinese words, namely "the production and development, a wealthy life, a civilized,clean and tidy village, democratic management”. Rural sports, as an importantembodiment of the spiritual civilization construction of new countryside, is theimportant and significant content of new rural construction. And dance as one of thefavorite sports items, because the fees of venue and equipments is not so high and itcan be done all the year round, is a low investment and benefit for the general public.In recent years, under the influence of the yangge dance culture and city citizen’saffection, more and more farmers in Jinchang city are participating in these danceactivities. Therefore, this dance has great potential in rural city of Jinchang, and thedevelopment of this dance as a breakthrough has great feasibility in the developmentof rural sports in Jinchang city.This thesis has investigated412farmer dancers in rural areas of Jinchang cityusing a questionnaire survey, interview, literature, logical analysis, and mathematicalstatistics to do a research on local farmers’attitude towards exercises, cognitive status,motivation, act, the organization and management, consumption. This study shows:In Jinchang city the cultural degree of new rural farmers is not high; the arrangementof leisure time is not reasonable and is too single; the knowledge of fitness dance ispoor and understanding of this dance is very superficial; motivation of participating inthis dance is mainly entertainment and body-building; the main content of this danceis Yangge. Meanwhile, the study also found that the factors involved in dance fitnesseffects are: personal factors (sporting values of farmers, low cultural quality, andcultural life of a single, deep-rooted traditional culture, a single source of income); social factors (social transformation, floating population, the government’spropaganda is not in place, the lack of venues and facilities, lack of social sportsinstructors, funding less).This paper has put forward some measures for these problems: seize theopportunity to set up the new rural construction, establish some art association toguide and organize Fitness Dance; strengthen the propaganda to raise consciousnessof farmers’ fitness, improve farmers’ awareness of fitness dance; play the role of thebackbone of the villagers committee organization, actively expand the fitness dance;better fitness dance the rural site, create a good environment of sports dance activity;increase financial input, and establish diversified financing channels.