Analysis And Education Research Of Contemporary College Students’ Consumption View

With the output of goods and cultural hegemony of the invasion, consumerism is quietly affecting and changing people’s consumption habits and consumption concept. In all of the consumer groups, the contemporary Chinese college students as a special part, key because of its idea and psychology is not mature, the life stages, so their consumption concept and consumption behavior choices are more easily affected by consumerism, value orientation and personal, family and even with the development of the whole society is closely related to.As Marx said, thought is the action guide, consumption concept directly affects the people’s consumption behavior. Theory of contemporary Chinese college students through the consumption concept to elaborate the related problems can not only enrich related research in theory, but also to the consumer behavior to guide students to have practical reference value. For the educators, to provide a new breakthrough for the moral education work, of course, but also conducive to reflection of consumerism to our people especially the practical effect of college students to bring the, provide powerful theoretical support and objective basis for self-education society, school, family and the students.This paper will focus on four aspects:the first chapter is the introduction part, more detailed elaboration of the study of contemporary Chinese college students’ consumption view education theory and the practice significance, the main method of domestic and foreign research status of education consumption concept of college students and the research use; the second chapter by defining the meaning of the concept of consumption and consumption. Introduction discusses Marx’s concept of consumption, consumption idea of contemporary Chinese and western consumption view education theory, which is the theoretical basis of the whole paper; the third chapter aims to analyze the current situation of contemporary Chinese college students, consumption concept features and existing problems, and discusses China leads to consumption of contemporary college students view education present situation and the existence question this is the title, the reality of contemporary education; path of consumption concept of college students in China discussed in the fourth chapter, proposed consumer guidelines, objectives and principles of education, and then puts forward a financial university, family, social, self and network education as one of the consumption view education, try to educate consumption concept of contemporary college students the problem of our country.