Study On Constructing The Micro-blog Mode Of Students Affairs At Colleges And Universities

Micro-blog, as a new network platform of information getting and sharing，has woven intoour network life quickly and developed rapidly because of its unique advantage of transmissionand simple language style. And it leads us into the Age of Micro-blog. Micro-blog attracted thestudents in higher education, who are open to new things, because of the features of Micro-blog,such as “Short Lines”,“Irregular Language”,“Numerous Information” and “Quick Response”.Micro-blog became a necessary and desirable tool for college students to record their life, access toinformation, communicate with others and express their happiness or sadness. The Micro-blog ageprovides opportunity and challenge for students affairs in colleges and universities. How to meetthe challenge of information in the age of Micro-blog and take good use of Micro-blog toconstruct a new mode of students affairs in colleges and universities aroused educators’ concern. Itis not only the need of acclimating the times request and the social development, but also the needof innovation.First of all, The article sorts out the concept of Micro-blog and introduces its functions,features and development, especially the development in China. Secondly the paper gives adefinition of Micro-blog mode of students affairs in colleges and universities. Then it also analyzedpossibility of applying Micro-blog into students affairs, which includes the basis of ideas, factorsand practice. After that, it identifies the functions of Micro-blog mode as News center, Interactivecenter and Service center. The principles of structuring also be introduced. Thirdly it puts forward anew mode of students affairs, which focused on building the platform for media and informationdissemination, the platform for public opinion monitor, the platform for communication, based onthe main content, methods and ways of students affairs. Finally, it points out the operationstrategies which should follow while constructing Micro-blog mode of students affairs in order toensure the possibility and timeliness of Micro-blog mode of students affairs.