Chongqing Marathon Sports Market Survey And Research

Chongqing Marathon in western China is first full marathon, with " Mother River Run " as its theme, since2006, held its first million Nan’an District Walking events, starting in2008, people Walking upgraded to semi‐active Cheng Marathon and Marathon and2012became the official tournament. Chongqing International Marathon set the Olympic trials, one of the National Marathon Championships, western China has become the first international full marathon races.By the end of2014, Chongqing International Marathon officially upgraded to gold medal matches, Chongqing International Marathon held since the full marathon with just three years since a long time to complete a qualitative change, his achievements are obvious to all. But the market operation of Chongqing Marathon there are still some deficiencies. In this paper,2013Chongqing International Marathon races operations research, use of literature, surveys, interviews and questionnaires, such as Chongqing Marathon research. And identify market operation in Chongqing Marathon strengths and weaknesses, providing a theoretical basis for the operation of the market in Chongqing Marathon. Get the following conclusions:Chongqing International Marathon market operation main advantage of a government‐led market‐oriented mode of operation, co‐ordinated events, improve operational efficiency tournament. Meanwhile, Chongqing Marathon organizers experienced coupled with China’s sports market system matures. As the government to control the right to host the tournament, guiding the sports market to diversify and complete event protection.Chongqing International Marathon disadvantage is the first capital investment issues. Secondly, on the marketing aspects of the implementation of Marathon is insufficient. Service levels and tissue level events in general. Since the consequent decline in the level of service also reduces the Chongqing International Marathon ornamental. The crux is that we make the sports industry by the government‐sponsored institutional constraints. Event subject to excessive administrative intervention force.