Discussion On The Market Operation Of Chinese Marathon

Objective: this article in xichang qionghai lake wetlands international marathon, for example, a comprehensive analysis and research on its market operation mode, further find xichang qionghai lake wetlands international marathon problems of marketing operation, and a detailed analysis and summary to these problems, in government leading, enterprise participation, competition environment, seek new development model for the tournament operation, reasonable optimization countermeasures are put forward, further put forward effective measures for future development and reform, and also for the future event marketing operation to provide the necessary theory, practice and experience of beneficial reference for the popularization and promotion of other domestic marathon to lay a solid foundation, but also make the xichang qionghai lake wetlands international marathon in today’s increasingly fierce competition, to be able to stand out, play advantage, highlight the characteristics, raise public awareness of domestic and international, to further build the brand effect, also for xichang qionghai lake wetlands international marathon "body"(i.e. gold, silver and bronze level) to provide theory basis. Methods: this article mainly USES the literature material law, expert interview method, field survey method, mathematical statistics, logic analysis, comparison, empirical analysis and other methods to comprehensive analysis of the internal law of market operation and performance. Results: with the help of xichang qionghai lake wetlands international marathon, through reasonable and effective planning and integration, to a large sports event marketing operation of the brand promotion and the national fitness concept, eventually xichang qionghai lake wetlands international marathon obtain perfect curtain call, market-oriented business model packaging success. Conclusion: xichang qionghai lake wetlands international marathon after 2014 years of market operation, has preliminarily forming, and has a certain scale and influence, in the social from all walks of life to get good word of mouth, preparations for various organizations are operating in a high platform. It is to fill the gaps in sichuan Tian Jingjie international competition, is the historic moment of liangshan prefecture track and field sports. But there are still many deficiencies, in another marathon held, should further integration of resources, more experience introduction internationalization run competitions and method, strengthen the market promotion, perfect its system, enhance the brand effect, excavate the potential market, make the whole of the marathon run level to a higher level.