Research On The Development Strategy Of Urumqi New Oriental School

With the western development going deep into, more and more enterprises participatein the development and construction of Xinjiang. A lot of money is invested theXinjiang capital markets. As an emerging industry, Education and training is got therapid development in Xinjiang. New Oriental School in Urumqi representatives ofprivate educational institutions plays a positive role in promoting.This paper bases on the theory of enterprise management. New Oriental school inUrumqi development present situation and development strategy is as the researchobject. Using the Boston matrix and SWOT matrix to Urumqi in Xinxiang educationtraining market opportunities and threats faced by and its advantages anddisadvantages are analyzed, Introducing at this stage during the development processof new Oriental school in Urumqi, existing problems and development strategy.According to the reality existing problems, it put forward their views and Suggestions.This paper discusses Urumqi new Oriental school under the background of thenational education policy how to adjust and overcome their own weaknesses, adjustmeasures to local conditions and their development strategy mode, adapt to thechanges in the market.Through the external environment and internal environment analyzing, it concludesthat: Urumqi in the increasingly fierce competition in new Oriental school, educationtraining market relatively decentralized environment, face the threat of market can beproactive, positive change strategy, make threat to develop and expand their ownopportunities. Urumqi new Oriental school in the process of its development andexpansion should adopt the development strategy of MCA, speed up the constructionpace of chains of whole Xinxiang ground state, formed in Urumqi as the center,radiation to surrounding the key after the city scale development model. Increase theteaching mode of investment, decomposition and simplify the teaching content, theteaching content for standardization construction. Increase investment in teaching mode, teaching content and simplify the decomposition of standardization of teachingcontent. With strong education and training institutions to cooperate on the market inXinxiang, complementary advantages, combination, improve the competitiveness ofthe enterprise. In national examination policy is about to change of climate, Urumqinew Oriental school must be big industrial structure adjustment, by mainly Englishtutoring, gradually transformed into science and English counseling as the core, to thecivil service training, qualification training and skills training is complementarybusiness models. To accelerate the process of the localization of Urumqi new Orientalschool, accelerate the construction of the localization of science teachers, graduallyset up in Urumqi, new Oriental school unique brand of middle and primary schoolextracurricular counseling, occupy the advantage in the fierce market competition.