Investigation And Study On The Operation Status Of Commercial Fitness Clubs In Jinan City

With the200911th national games held in jinan victory, in jinan lifted the upsurge ofnational fitness. Business fitness club in fitness and the boom has played a very important role.Business fitness club has occasions, guidance, business, social and so on characteristics. In jinansmall and medium sized businesses fitness club in research in the process of gradually improve.The operation situation of small and medium-sized club is the fitness club in the course of thestudy an important part, we should strengthen the research of its strength. The past to small andmedium-sized fitness club studies prove reasonable market operation mode or is suitable forsmall and medium business fitness club survival, on the one hand, ensure the itself in the processof operation the demand to capital, and in the large and business fitness club competition has itsown mediator price advantage. Solution to a middle class, and low-income people for fitnessneeds.This article through the literature data method, questionnaire investigation method, fieldobservation, expert interview method, mathematical statistics method and other methods of jinanYingPaSi, benefit, and shun high jade community fitness club, gold lotus wait a few home smallbusiness fitness club of field investigations. The club's main stadium, fitness equipment andother hardware conditions, to their internal operation charge, fitness person for club service, atube, fitness equipment satisfaction survey: jinan small and medium sized businesses fitness clubtaken reasonable market operation mode, attract a lot of fitness person come to take part in theexercise, attracted some financial support for small and medium size fitness club operations toprovide the necessary material guarantee, but also improves the service quality of middle andsmall club, also increased a social sports resources. According to the statistics of jinan citycommercial fitness club of exercise a predominantly female accounted for about90%and morethan25-in age50years old [1]. By Jackie [ZhuYing club of shandong consumer groupsinvestigation of shandong sports science and technology2004] NaShi small and mediumbusiness fitness club market operation, on the one hand, to provide the low income is relativelycomfortable fitness environment and conditions, and to the implementation of the national fitnessprogram provides a powerful conditions.On the basis of previous researches, this paper in jinan small and medium sized businessesfitness club operation and management of the existence of the problems and the developmentprospect, the trend for the proper exploration. Through the research found that small andmedium-sized health club in jinan operation and management level is not mature, especially theprofessional quality of coach cannot meet the demand of the growing fitness, operation is notmature, can't realize the marketization of completely. In attract money, and sponsor be improved.In addition, jinan looking for the small fitness club market is still at the beginning, the future will be gradually formed suitable for their own operation mode\"profit-seeking first priority, qualityof service, perfect management mode, improving the physical quality\" as the symbol of themore mature stage. Of course in this process, the government management departments shouldenhance the support strength, and promote the development of small and medium build bodyclub, and, supervision, and guide small and medium-sized fitness club in the right direction.