Research On The Current Situation And Countermeasures Of The Operation Of Urban Commercial Business Health Club In Henan Province

In the premise of the development of Chinese socialist market economy construction, people constantly improve the quality of life. People have more leisure time to pursue the overall physical and mental health. At the same time, the consumption idea flashed and diversified trend, more and more sports consumption expenditure ratio increases. China’s sports industry, market and society more and more, in all parts of the country continue to emerge out of every kind of fitness club.Commercial Fitness Club as the a new form of sports organizations, to the quality and fitness services for strong by the broad masses of people’sfavorite, and has become part of sports industry is the essential, so it has great prospects for development. Some famous international sports fitness club chain brand and sports management consulting company quickly into the domestic market, more advanced fitness club business philosophy and superior management skills followed,they make more intense competition in the industry wells up in domestic commercial fitness club. In the implementation of the central slogan of "rise of central China".With the rapid growth of the economy of Henan, everything is in good order and arranged well. While Henan as one of the eastern regional economic, cultural and Sports Center, with good economic foundation and strong sports culture, all of these favorable conditions are for the growth of Henan Province City Commercial Fitness Club Business contributed. But in the fierce market environment how to occupy a space for one person, the establishment of an effective and scientific development mechanism, as a new health industry, also need to ensure its own development towards the positive direction forward. Therefore, it has great benefit to study the current situation on the operation of commercial business fitness club in Henan province. For example, it can promote the effective development of health fitness industry I Henan province and people’s physical health. In addition, it also respond the appeal of the national fitness program and improve the forming of health and fitness market program at an early date.Investigating the main operators, fitness coaches and fitness consumers in 30 commercial business fitness club in Henan province. Using the method of documentary, questionnaire, interview survey method, mathematical statistics, logic analysis and other research methods to research the current situation on the operationof the commercial business fitness club in Henan province. We get the following conclusions:(1) the development of the 5 city of Henan Province commercial fitness club business is not balanced, the fitness market at the present stage Henan province city to medium-sized fitness club as the dominant trend is to large fitness chain development.(2) Due to the continuous improvement of people’s living standard, more and more Senile diseases which more often than not appear in old people have appear in young people, fitness club and relevant functional departments of the government should be using the method of positive publicity, to guide urban residents cultivate correct conception of body-building, concept of sports consumption, sports consumption consciousness, let more members from the heart is willing to go into clubs, so as to realize the countries to develop the "National Fitness Program".(3) Henan City Commercial Fitness Club business has begun to chain operation,but the overall operation of the system is not perfect, the layout of the market is too confusing.(4) Henan City Commercial Fitness Club business courses are too monotonous,the hardware equipment and Beijing, Shanghai and other places to develop better city than backward. Henan City Commercial Fitness Club business growth is mainly manifested in the "Fitness Club operating principle and strategy", "local economic development".(5) Many large commercial business fitness clubs in each city of Henan province have more typical and value-added devices, but there is the lack of corresponding device and projects in small and medium sized fitness clubs.(6) The shortage of management talent and fitness coaches can’t get reasonable labor and social security that have lead to the heavy employees lost in commercial business fitness club of Henan.(7) All employees in the commercial business fitness club of Henan should be trained regularly in domestic high-profile brand institution for further education.