The Research Of The Chain Operation Model Of Ningbo Beautiful Day Fitness Club

Since China’s reform and opening up, with the people’s living standard improving, sparetime increasing and consuming attitudes changing, the fitness industry is flourishing. As a sidecenter of Yangtze River Delta Economic Circle, Ningbo is a big city of economy, culture andphysical. There is an increasing demand of business fitness clubs. And the business chainoperation fitness clubs are developing well when introduce the idea of the chain operation.This paper choose the Ningbo Beautiful day fitness club as the research object, andanalyze it with the documentary, site visits, questionnaire, mathematical statistics and SWOTmodel. The research content include the investigation and analysis of the current situation ofNingbo Beautiful day fitness club, the analysis of chain operation business model and theadvantages and disadvantages of this club in SWOT model, and add some comments toNingbo chain operation fitness clubs based on the above analysis. The research finds that thedeveloped economy of Ningbo creates a good environment for the development of NingboBeautiful Day fitness club. But the chain operation model is still on primary stage with aimmaturity system, regular chain as mainly development model, small scale and only achievea small chain operation cover several district. Besides, Ningbo business chain operationfitness clubs mainly rely on the young male coaches, who are lack of work experience fortheir age mainly between20-30years old. While the young and middle-aged are the mainlyconsumer groups who have good education and consumption ability. They have scientificfitness ideas and willing to join a fitness club to do the fitness. Meanwhile there are somebusiness problems. For example, Ningbo business fitness club suffer the limitation of theinstable source of funds. The club proprietors collect the funds by pre-sale the shopping cards,which is de-normalized, so the consumers’ rights are not guaranteed. The low welfare benefitslead to high staff mobility; the competition not only from the peers but also from similarindustry is fierce. For these problems, this paper offers some feasible suggestions to improve the aboveissues, promote the sustainable and stable development of Ningbo’s fitness club industry.