Research On New Media’s Influence On College Community Activity And Its Counter-measures

With the development of information technology, new media has increasinglybecome an essential part of people’s life. How to correctly understand the opportunitiesand challenges brought by new media to university league and to find an effectivecountermeasures to the sustainable development of university league in new media erabecome an important task of ideological and political education. In the subject ofideological and political education, this article based on university league activitiesexplores the influences and countermasuers of new media to the university leagueactivities, which has an significant meaning to the enrichment of the practical experienceof university`s ideological and political education. The article is divided into thefollowing four parts:The first part mainly elaborates the concept, feature and the present situation andfuture development trend of new media to have an overall introduction of new media.The second part elaborates on the current situation of University students`Associations. Analying from the connotation,characteristics, types and function ofUniversity students`Associations and the current situation and problems of UniversityAssociations`activities, which provieds an perspective for systemly analyzing theinfuluence that new media have on College society activities and its countermasures inthe latter parts.The third part introduces the necessity of the combination of universities andcommunity and new media. This part fisrtly analyzes the resarchment of the infuluencethat new media have on College society activities through empirical research, on whichbasis, the following part discusses and analyzes the infuluence that new media have onCollege society activities form the view of opportunities and chanllengesThe fourth part mainly elaborates the countermeasures of the university studentcommunity activities in new media era. Aimed at the challenges and opportunities thatnew media brought to College society activities new media, this part offeres thefollowing countermeasure: firstly, improve the overall quality of using new media inuniversity; secondly, complete the operation system of College society activities by newmedia; thirdly broden new area of College society activities by using new media platform; fourth, create cultural atmosphere of new media that combines campus`culture; fifth,establish a "five vertical" educational platform of new media for college student societyactivities.