Cross-cultural Analysis Of Success Factors Of CBA Foreign Player Stephon Marbury

China’s advantage projects of the sport has always been diving, woman’s volleyball, table tennis,badminton and other projects, these huge advantages have even been maintained for many years for someof these project. But in basketball, disadvantage is still quite obvious Because of this, the Chinese men’sbasketball team not only make efforts to increase its own strength but also shorten the distance levelbetween the United States-European and Chinese through a variety ways of which inviting foreign player isa more common way. It also made a great success. The Beijing Jinyu men’s basketball team, as one of themost remarkable CBA team, the foreign player Stephon Marbury is quite outstanding. He has been verysuccessful in dealing with cultural differences. Marbury’s personal experience of a foreign player is oneevidence of his success. And thus the author want to do a comprehensive analysis under a cross-culturalperspective of CBA foreign player Marbury’s various factors of success, so as to provide reasonablescientific reference and recommendations to other teams who need to invite foreign players. This article isjust based on this context, to study foreign players’ problem of dealing with the cross-cultural so that to getthe relevant experience and conclusions.This article study through research and literature in this field, searching a variety of data and literaturematerial obtained comprehensive comparison, analyzing and summarizing, using deductive reasoning andinductive reasoning, to get the final results. Through the analysis of the success factors of foreign player,has brought a new awareness of contemporary basketball value judgments. The level of basketball skills isnot only decided by the innate talent about basketball, but more importantly is the value of knowledgeabout this sport; through the CBA foreign player’s attitude in training and competition in the performance,behavioral orientation, level of effort, leading people to learn the more important, the core--differentbasketball culture values and the new trends of contemporary basketball developing, Through the study ofsuccessful cases of Marbury, providing a theoretical basis for Chinese-foreign exchange and integration ofbasketball culture. According to the characteristics of China’s professional basketball, draw the foreignexperience which fit our value judgments and understanding the concept of development to shape thedirection of our basketball core values and development of basketball culture then applied to practice.Through analysis of success factors of foreign players, the CBA Clubs could learn and absorb theforeign players’ introducing and managing experience of Beijing JinYu basketball team, promoting theclub’s long-term development of CBA. Using cross-cultural perspective to analyze the reasons for thesuccess of foreign player to establish a new culture system, Also provides a good example and referencebasis for the players’ development overseas. Because the"cross-cultural" is born among the globalization,which increased social mobility and a social phenomenon caused by mixed peoples, the nature of thisphenomenon is changing the traditional and the existing culture, and create a new culture. The currentsports-related academic research which focusing on cultural of foreign player of CBA is limited. So thatthis subject is considered of quite researching value, which is also one of the innovations subject of thisarticle on this topic.