Research On Kaifeng City Badminton Club Of Potential Consumers

Badminton sport as a collection of sports, fitness, entertainment, which integrates fashion sports, havedifficulty in low, fitness effect is good, entertaining and project characteristics of the dress, technicalrequirements is not high. Affected by the2008Olympic Games in Beijing, China quickly set off a\"hot\"badminton, badminton project movement route of mass sports in our country’s development to a new height.The extent of the sport popularization, participation is08Olympic Games never before. Kaifeng is one ofthe affected cities, badminton movement in kaifeng already has a good mass base. In addition, with therapid economic development of kaifeng in recent years, people’s living standard has improved significantly,a large number of badminton enthusiasts are no longer constrained by simple sports venues and simpleexercise equipment, more and more badminton lovers begin to exercise in professional badminton club, asa result, more and more badminton lovers become the potential consumers of badminton club.Taking kaifeng badminton club potential consumers as the research object, USES the literaturematerial, questionnaire survey, interview, mathematical statistics and logic analysis and other researchmethods, potential consumers to kaifeng badminton club in investigation and study, the results showed that:(1)At present, the basic characteristics of Kaifeng City Badminton Club potential consumer groups forgender: male is higher than female nearly doubled; age was two high low intermediate "saddle", with"31-50" people; civil servants occupation in the majority, followed by workers; education in junior collegeand Bachelor degree among the population; income to "3001-4000".(2) Interference kaifeng potential consumers to participate in the badminton club consumption are themain reasons for the following nine, in turn, is: not convenient transportation, geographical environment issuperior, service is good but the price is too high, don’t know where the club, and economic conditions donot allow, accompanied by no one don’t want to go, haven’t heard about such a club, but poor service andreasonable prices of hardware facilities.(3) The subjective factors: have certain cognition of consumer fitness, but there are still many peopleof publicity, consumer protection, loss of cognitive club related activities, etc; Demands for service to eagerfor high level coaches "technical guidance is given priority to. Consumer prices,37.7%of potential consumers think average hourly between10-20yuan "is acceptable, followed by26.3%of potentialcustomers think price between"21-30yuan "can accept; In terms of monthly ticket price,33.6%ofpotential customers think price in "acceptable between241-320yuan", the second is that31.7%of potentialconsumers think commutation ticket price between "321-450yuan" can accept.(4) The media advertising does not reach the designated position, price positioning factors of gradationunreasonable price positioning, geographical environment factors in such factors as the position of the clubis relatively remote is potential consumers for interference kaifeng badminton club fitness consumptionmain objective factors.The author and puts forward some Suggestions, this study suggested that:(1) Kaifeng badminton club on the construction site should be toward the traffic convenience, theenvironment is superior geographical location, should be in convenient transportation and the businesssection of the population density is larger or more concentrated or residents mainly residential area.;Hardware facilities should try our best to meet the needs of most customers.(2) The club should step up publicity, mining should be layers of potential consumers, withdifferent gender, age, occupation and income groups should take the principle of distinction betweenexcavation; Price should be reasonable and to the people of different consumption levels should be targeted;Consumer services should be guaranteed; Reasonable and effective guidance and improve the potentialconsumer crowd every aspect of badminton club recognition.(3) One of kaifeng city as the main building of the central plains economic zone, economicconstruction has been rapid development in recent years, more and more people participate in badmintonsports fitness, the club of potential consumer population is rapidly increasing, but the current academicstudy of potential consumers are few and far between, more the lack of some guiding opinions orSuggestions. So called on the relevant experts and scholars should strengthen the attention to this aspectand intensify research.