The Marketization Of Sports Facilities In Studies For SHANGHAI MARITIME UNIVERSITY

With the deepening of China’s reform and opening up, China’s economy has been rapid development, our country already has the original planned economy to socialist market economy. China’s economic system change makes the system of our country college sports facilities are also changing. With the increasing of society for sports facilities needs and college sports facilities construction and maintenance of insufficient funds, many colleges and universities sports facilities in our country has carried on the marketing operation. This article takes sports facilities as well as the basic theory of marketing operation as the breakthrough point, through to the Shanghai maritime university sports facilities in the present situation and the problems of marketing operation analysis, gives the countermeasure and the suggestion of strengthen the marketing operation of college sports facilities. To promote the marketization of college sports facilities provide a theoretical reference.This paper first gives the marketing operation of sports facilities of the research status at home and abroad, at the same time for the basic concept of sports facilities, the basic theory of sports facilities, sports facilities of the concept and characteristics of market-oriented operation, the marketization of sports facilities operation environment and conditions, the development of marketization of sports facilities operation and future trends, market-oriented operation of the relevant economic theory is analyzed. Then analyzed the dynamic mechanism of college sports facilities market-oriented operation and promote the guarantee mechanism, Shanghai maritime university sports facilities are given the current situation of the market operation and the problems existing in the marketing operation process, namely, lack of legislative protection, the construction of sports facilities and maintenance funds insufficiency, the market operation is in the form of a single sports facilities, sports facilities in the process of market-oriented operation service object. Finally use concept change from strengthening legislation, sports facilities, set up the market concept, and constantly cultivate consumers, undertake property right reform and management pattern transformation is presented in three aspects:the countermeasures to speed up the marketization of college sports facilities operation. In this paper, the research for the market operation of college sports facilities has a certain reference value, for the healthy development of our country college sports facilities also has a certain guiding significance.