A Study On The Operation And Management Of Some American Successful Sports Facilities And Some Useful Suggestions To China

Since 1980's, the sports industry entered into a brand new era of development worldwide. As the material foundation of holding all kinds of sports events, the sports facilities, become more and more popular in being built. Meanwhile, the expansion of the scale of the high level sports events and the higher demand of people for good sports events give rise to a surge of sports facilities' building. Undoubtedly, the sports facilities will bring some economical and social benefits to the local community, while in the same time, due to their specific characters, like the high building specification, a huge sum of investment, the functional completed modern equipment, the complicated post-events management and the high maintaining cost, they will become the heavy burden of the government without inappropriate operation.China did make a huge progress in the sports facilities building and operation, however, we still have some problems in the field of facilities operation, for example, the operating mode of the market economy system is immature in the operation of the sports facilities, a lot of domestic sports facilities can not be utilized effectively after high level sports events, these give rise to a huge waste of financial resources, substance and human resources. In our country, the main benefits channel of 0.6 million facilities is still the rentment of facilities. The rentment benefits contribute more than 60% of the total. Actually, it is a matter of inappropriate operation, means that our facilities operation is still on the primary stage.America is economically strong, and it is the most development county in sports industry. America makes unceasing efforts to explore and innovate on the facilities operation, so it accumulates a lot of successful experiences. Therefore, this paper focused on 4 typical cases, with the methods of literature research, case analysis, comparative analysis and logic analysis.This paper believed that the operatly successful American sports facilities do not abide by the very same operating mode. However, the following efforts they made contribute to their success: on the basis of "taking the sports event s as the first task", make more efforts to bring into all kinds of non-sports events; furtherly develop marketing, increasing the adding economic value of the facilities with the modern and diverse marketing methods; the sciential HR and facilities maintainance management, thanks to the fine managing line—"pipeling operation and management"; the operation and management mode turns into the corporational trusteeship which is the mature one, without the direct operation from the government; attract the sponsership from mega-corporations, concentrate on development of inside space advertisement. Last but not least, we can take good use of the fine methods in the American ficilities operation abiding by our own coniton, this paper will bring into some appropriate sugeestions to the reasonalization of our sports facilities operation, and help us to explore the suitable operation method of our sports facilities.