| CBA was founded in1956, and by1993it is approved by GuangdongHongyuan Basketball Club was founded, in the middle has experienced30years oftortuous and complicated process. Chinese Basketball Association issued in October1995a " club Interim Management Regulations" and " Chinese BasketballAssociation team athletes turn transfer regulations," the official prelude reform ofChina’s professional basketball, but also further promote China ’s professionalbasketball development. In the world running parallel to carry out our NBA leaguein full swing, the club is owned derive enormous economic benefits. CBA club andthere is not much compared to earnings, even many are still losses. This caused usto generate thinking and operational mechanisms for its management system, howto make the team in the case in line with China ’s national conditions, fast andhealthy development.Research on the use of literature, expert interviews, comparative analysis andcomprehensive analysis of methods for CBA and NBA club club managementsystem analyzes the various indicators together for comparison, we find out thedifference between the United States, the analysis gifted inferior. CBA club for themanagement system can learn to identify healthy basis, while promoting socialismwith Chinese characteristics and the Chinese basketball league CBA market to theworld.Study the following conclusions:CBA club management system advantages:1、CBA league has a monopoly;rely on a unified marketing to get high monopoly profits and strengthen co-operativesimultaneously with the sports agency to promote their professional level, but alsohelp reduce the cost of CBA, improve operational efficiency.2、CBA league overallimage of the good; relative to other projects and events, CBA players and coaches,also relatively few negative news. Plus a variety of charity events and promotional activities undertaken by CBA, the public image of the CBA gradually beenrecognized audience.3、Tremendous opportunities for sponsors; arena in the CBA,not only a large number of site advertising, the players body can also be printed onthe jersey sponsor logo. Other sponsors signs are everywhere, in addition to shirtsand shoes, in the arena, athletes from mineral water to send a small gift to the fans,have found a sponsor pays the bill. But compared to NBA management system,management system CBA clubs there are also many disadvantages:1、CBAbasketball club management experience and operational immaturity lack;2、CBAbasketball club management system is not smooth;3、CBA club organization setrelatively monotonous;4、CBA league inadequate laws and regulations;5、CBAenough publicity, culture is not deep;6、The limitations of basketball talentcultivation, development of basketball too limitingAccording to propose the following conclusions:1、The promotion and exchange of the world, strengthening external learning;2、Around the sports department should update the concept, changing functions;3、Standardize management, law;4、Reasonable capital injection, a healthy basketballculture industry;5、To improve training of young athletes6、The gap between theteams balanced, improving game viewing;7、Strengthen theoretical studybasketball system. |
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