Guangxi Small Town Gas Volleyball Event Marketing Research

Sport of small towns is an effective way of driving the development of rural sports, it has a"tail" of the city, the first of "country" the advantage of the characteristic, the main bodystructure, it can undertake the city sports on radiation, is also the hub of the rural sportsdevelopment zone, there is no lack of both the features and functionality of the city, and isclosely connected with the rural maintained, the relationship between county and town, county,and liang combination of culture and intersection. It to promote urban and rural sports in thecontinued convergence towards integration, realize the goal of mass sports China has importantstrategic significance. Gas volleyball as guangxi new fitness, explore suitable for small towns inguangxi region gas volleyball sports event operation mode, to promote the current gas volleyballtournament, fitness sport of small towns development of small towns has the positivesignificance.This article through the literature material method, interview method, logic analysis, sportsmarketing and collection of the relevant methods of small cities and towns in guangxi sportsrelated information and marketing literature, and the collected information, document analysis,in combination with the practical situation of small cities and towns of guangxi, the developmentof small cities and towns in guangxi sports countermeasures study, in the research of this paper,analysis of inductive logic methods, such as, to development of small cities and towns in guangxisports marketing is analyzed, and using the method of logical analysis of the collectedinformation literature, from the capital raising, game all expenses budget, small town gasvolleyball tournament in guangxi development resources and the operation and the riskprevention aspects of the event to discuss the marketing strategies of sports in small towns inguangxi by using the theories and knowledge of sociology, sports marketing, on the basis ofcombining with the relevant knowledge of marketing, the SWOT analysis of operation of thesmall cities and towns in guangxi sports events and research. Main purpose of this study is topresent urban and rural areas in guangxi sports events put forward the theoretical support andguidance, and form a plan to guide practice and promote the development of urban and ruralareas in guangxi sports events. Its significance lies in: first, to the organization and thedevelopment of urban and rural gas volleyball sports provide a new train of thought. Second, through to the urban and rural areas in guangxi to carry out the study on the market operation ofgas volleyball sports, provides the basis of the market. Third, through the study of this paper, agas volleyball sports in the areas of small cities and towns in guangxi provide the successfulexperience of the existing sports organizations.