Studies On The Marketing Strategy Of The Small And Medium-sized Training Enterprise

Since the1990s of20years, industrialization and internationalization of education, theeducation training organization obtained the unprecedented development. Education and traininghas long been regarded as the most valuable investment projects, for the global strategic investors,even in the current economic malaise, education and training is still considered one of the few ofthe most promising industry. Large private education institutions have blowout, after orgasm,some dim and leave. In the face of the market, public education institutions to the development ofthe plot at the same time, more and more small and medium-sized training institutions have alsoemerged."Small and exquisite" how to survive in the cracks of "instead of", and at the same timehow to highlight in many competitors, all training to small and medium-sized enterprises putforward the big challenge.Training in this paper, the small and medium-sized enterprises (especially in the "greatchildren’s literacy" brand, for example) in disorder, not sure how but competitive educationtraining to gain a foothold on the market and obtain development, through the market analysis,STP market positioning,5ps marketing mix strategy tools and methods are discussed, such ashelp practitioners organize management ideas, Suggestions and practical marketing mix strategy.Based on the data collection and the methods of training to small and medium-sized industryresearch investigation and analysis of the domestic training industry development presentsituation and development trend, combined with "good early childhood literacy" this smalltraining brand marketing status quo of enterprise, marketing environment analysis of its internalstrengths, weaknesses, avoid the threats, foster strengths and circumvent weaknesses; Andaccording to the4ps to4cs-4rs theory, STP theory analysis, in combination with5ps ofmarketing mix strategy application, guidance, and to develop new marketing mix, the mixture toform effective marketing strategy implementation, the exploration and practice. This will have onthe joining trader is of great significance, at the same time for training on small and mediumenterprises in the industry rapid development, especially the young children with the sameindustry market, in view of the common customer group training enterprise’s marketing practicehas important reference value.