The Marketing Strategy Road Of Xuanzang Road Business School Gobi Challenge

"Xuan zang road" in the relevant exploration in 2005-2006 (formerly known as shadow, particular in media, and the relevant media) and China central television (CCTV), the ministry of foreign affairs jointly launched large-scale cultural activities. Promoters is the original CCTV "economic half-hour", "dialogue" and other songs to the east part of the host, the event inspired by the best-known Chinese social elite business community, cultural, media, community, etc., form a joint expedition, personal visits and experience master Monk extraordinary journey of life and childhood. Organized Business School Gobi Challenge idea has thus come from 2006 to today, successfully held the ninth game, has made considerable progress, the Asia-Pacific region has become the most valuable business school and influential culture and outdoor cultural experience exchange platform game. Xuan Zang Road Business School Gobi Challenge follow the laws of market functioning, and gradually the market, but there are still many deficiencies in its operation of the market process. In the current situation and the social environment, Xuan Zang Road Business School Gobi Challenge analyze marketing strategy, it has become the subject of a practical sense. In this paper, Xuan Zang Road Business School Gobi Challenge for the study, through literature, expert interviews, logical analysis, research methods, analysis Xuan zang Road Business School Gobi Challenge the current marketing environment and the status quo, on this basis, on the road of Xuan zang School Gobi challenge marketing strategy as well as some specific marketing strategies for analysis and discussion and conclusions are as follows:1. Business School Gobi Challenge with spiritual content and rich in cultural characteristics, "Xuan Zang Road", has a relatively broad prospects for development, which has created favorable conditions for the Business School Gobi Challenge marketing.2. Good China’s political, economic, social, cultural, natural and geographical environment of the road for Xuanzang Business School Gobi Challenge overall market process and marketing activities provide opportunities for development.3. Business School Gobi Challenge in the process of building the marketing strategy, the Business School Gobi Challenge demands of various stakeholders to introduce swot analysis, from the Business School Gobi Challenge organizers, participants, organized by governments, sponsors, TV broadcasters and media and events such as the angle of the audience to consider developing an integrated marketing strategy.4. Business School Gobi Challenge product strategy is to improve the details of management by strengthening the quality of the event.