The Countermeasures Of Government To Promote "Extensive Reading" In The New Media Ear

Meet the reading needs of the people, to promote "extensive reading", is not only the people’s basic cultural rights, also relates to the whole nation’s cultural quality and the country’s sustainable development. In recent years, digital and information technology rapid development, new media reading gradually into people’s lives, caused huge impact to the traditional way of reading. According to the 12th national people to read the data, in 2014 China’s national books read adult rate was 58.0%, the digital reading way contact rate was 58.1%, the rate of digital reading contact rate for the first time more than books reading, in our country become the preferred way of reading. Digital reading but also brought "fragmented reading" and other adverse effects, by the social from all walks of life. Thus, how to think of the new media reading "extensive reading" impact, how to position the government in the role of "extensive reading", "elegant" in China become the current construction important problem, perfecting the system of public cultural services.Suzhou Wujiang area in Jiangsu province is the first named county of "elegant", the "four one" rural comprehensive information service system construction project was rated as national demonstration area of public cultural service system innovation service measures. Literature research and empirical analysis of the region, to compare the typical reflects the current and future a period the government in promoting "extensive reading" dilemmas and difficult, have a common reference.Clear new media is presented in this paper, based on the definition of "extensive reading", the "extensive reading" Wujiang area in efforts, infrastructure construction, brand building, social activities and so on four aspects to carry on the analysis, come to Wujiang area while promoting "extensive reading" has made many achievements, but the residents comprehensive reading level, infrastructure, service efficiency, service mechanism four aspects, there are still insufficient, the main reason in the laws and regulations, promote the main body, safeguard measures, supply demand, operation management and so on five aspects. Five specific reasons for this, this article proposed should pay attention to the positive role of new media, to include it in the government to promote "extensive reading" system, and the rule of law with the rule of law thinking way, using the Internet and modern technology, use of open mind and social power, using the public thought and the system guarantee, using multivariate thinking and resource flows six measures such as new media play a good role, further enhance the ability of the government to promote "extensive reading", perfecting the construction of public cultural service system.