| In the 1930s, when television was first applied to broadcast the Olympic Games, this sports broadcasting practice has past eighty years. As the World Cup, the NBA, brand such as formula 1 championship game are popular all over the world, the commercial value of TV broadcast sports events gradually discovered. However, at present our country has no relevant laws and regulations to make clear rules of TV broadcast right of sports. Once a dispute, it’s very difficult to find a standard to the judge the dispute. Therefore, it is particularly urgent to build and complete sports TV broadcast rights law protection system in China.Based on the sports TV broadcast rights as the research object, using the method of literature analysis, comparative study and combining domestic and international sports events, the legal nature of TV rights is to be investigated in the present our country sports TV rights law protection system framework. Identifying the right nature, thus we can further build and improve the existing sports TV rights legal system foundation.Based on the connotation of sports TV broadcast rights,I analyze sporting events from two aspects of the television rights.The first level is sport itself. In this paper, it refers to as a live sports TV rights perspective. The second level is the event recording to a carrier to repeat play video game. In this paper, it refers to as the literal point of sports TV broadcast rights. The former belongs to the commercialization of power. And the latter belongs to the relating right. The former is the source of the latter’s rights. This is known as a logical foundation of this article to build the whole article.The full text is divided into four chapters: the first chapter is about the general overview of TV broadcast sports events. I analyses it from its evolution, nature, subject and object, etc. The second chapter concerning the existing legal system of sports TV broadcast rights in our country. It mainly looks at the status quo of sports TV rights law protection system in China and the existing problems. The third chapter is about drawing lessons from conforms to our country. It will be perpectly good to complete sports TV rights law protection system in relevant experience from United States which has mature event TV rights in experience. The last chapter is the countermeasures and Suggestions of the legal protection system of TV broadcast right of sports event in China. This part mainly study from two aspects, the macroscopic legislation and micro operation. Besides, it may make certain thinking on TV broadcast right of sports in our country for the improvement of the legal protection system by drawing lessons from American sports broadcasting practice. |
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