Study On Management Innovation Of Sports

At present, our country sports enterprise is booming, the sports management suffer severe tests and challenges, sports management innovation and reform is imperative. This article USES the literature material method, field survey method, mathematical statistics method, interview method, case analysis and other methods of sports, the necessity of management innovation and its theoretical basis for study is made on factors hindering factors, the factors include:the end of the traditional sports management, the disadvantages of traditional sports management, gene of the limitations of the traditional sports management, sports the advantage of management innovation, management innovation, the urgency of the change. Sports managers refused to change and innovation, management innovation the lack of new strategic choice, rigid, sports sports resource allocation in the process of management innovation of management innovation "apartheid", sports management innovation in the process of the shackles of old ideas, sports organization level is too much, too little community. Combination of NIKE GOLF case that NIKE GOLF some deficiency in the innovation process:not the scientific nature of decision-making, the lack of a reliable indicators, the lack of strategic choice and unproductive, personal bossy and arbitrariness, the uncertainty of the service object. Inadequate product attribute perceptions, the lack of necessary means of opinion collection Aimed at the shortcoming put forward the following Suggestions:1 make creative democratization, improve the quality of dialogue and decision-making,2 gather the wisdom of the collective, reduce "ignore the negative tax",3 quickly, keep synchronization with the world, rapid change 4 lit staff enthusiasm, play to the performance of the employees,5 factors correctly, break through the sports management thinking,6 unravel the genetic secrets of the management, to accept the new rules,7 refactoring management gene, make rules play a role...