The Practice And Application Of Situational Method In Teaching Automobile Marketing Course

In recent years, the rapid development of the automotive industry in our country, and the development of the automobile industry in Dongguan city is more rapidly, the rapid development of the industry needs for talents in secondary vocational schools of various types of post delivery to the car, and technical schools bear this responsibility, how to improve the automobile marketing professional students, basic knowledge of automobile marketing the marketing ability, service ability, conveying medium automobile marketing talents suitable for the enterprise. The scene simulation teaching method can make students in the work environment, work to solve the problem by knowledge, effectiveness, efficiency as the core evaluation index, to solve the scene simulation teaching method need what conditions, teacher effectiveness issues such as what skills are needed, how to implement the situation teaching method, how to monitor, how to evaluate the classroom teaching effectiveness, comprehensive analysis of the scene simulation teaching method, maximum value, seek the optimal teaching effect, in the automobile marketing specialty as the scene simulation teaching method.Firstly, through the domestic and international scene simulation teaching method in the field of education, especially in the analysis of the application of occupation training in the field of literature, put forward the feasibility of automobile marketing course using the scene simulation teaching method, based on the analysis of operation mode of automobile marketing enterprises, the professional work, analysis of the business needs of the people, the teaching goal of automobile marketing major in secondary vocational schools, to improve the automobile marketing professional training framework of secondary vocational school students, combined with the characteristics of occupation, perfect appraisal system, make it become available, a series of model of teaching process, and finally applied to teaching practice of the unit, has obtained the good teaching effect.The thesis is mainly divided into the following four chapters:The first chapter:The introductionAnalysis of the current domestic especially Dongguan City, the development of automotive industry and the demand of medium occupation personnel, analysis of the teaching characteristics of automobile marketing professional courses and the insufficiency, proposed a more suitable teaching methods to subject characteristics. The scene simulation teaching method and its application in the secondary vocational school curriculum, and puts forward the research content and research methods of this paper.The second chapter :Study on the influence factors of scene simulation teaching methodTo master the ability of automobile marketing knowledge analysis of the impact of factors on students of automobile marketing scenario simulation course of secondary vocational school students from learning characteristics, learning styles. Simulation of course impact on automobile marketing situation from effectiveness, teachers’ teaching ability and practical ability of enterprise occupation etc.. The establishment of evaluation system, according to the characteristics of automobile marketing course, analysis and evaluation mechanism for the implementation of situational teaching method. Analysis of the effect of teaching conditions of automobile marketing scenario simulation course from the teaching environment, teaching equipment and so on.The third chapter:Construction and implementation of the course of automotive marketing scene simulation teaching methodThe main aspects of the implementation of the automobile marketing practice in the course of application of scene simulation teaching method, including how to carry out the teaching preparation, scenario simulation principle and design strategy selection and implementation of the teaching task, teaching organization, teaching evaluation, research and development of the curriculum reform for the main course in automotive marketing, automotive marketing formulation of "situational teaching" course standard, design courses, the teaching quality can be guaranteed, the teaching effect is improved.The fourth chapter: On the effective implementation of the scene simulation teaching methodComparison of the experimental class teaching effect, analysis of the characteristics of the automobile marketing course situational teaching effectiveness, analysis of the pros and cons of scene simulation teaching method in automobile marketing in the course of teaching, also need to pay attention to the problem, show the scene simulation teaching method applied in the automotive marketing course in the future.