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Practical Research On Situational Simulation Teaching In The Teaching Of International Business In Secondary Vocational Schools

Posted on:2021-05-27Degree:MasterType:Thesis
Country:ChinaCandidate:B H LiuFull Text:PDF
GTID:2437330623466138Subject:Education
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With the gradual development of economic globalization,the demand for relevant professional and technical personnel in the field of international business is increasing.Secondary vocational and technical colleges,as important training bases for cultivating various professional and technical personnel,have increased their international business The training intensity of professional and technical personnel,with a view to the targeted training of high-quality,high-level international business and technical personnel.However,at the same time,there are still many graduates of international business majors in secondary vocational schools who cannot find suitable jobs or even jobs.The main reason for this is the comprehensive professional ability of international business graduates in secondary vocational schools are very low.The teaching method of "more than theory and insufficient practice" in secondary vocational schools is one of the important reasons for the low professional ability of graduates.Therefore,it is particularly important to add flexible and changeable teaching methods to the professional classrooms of secondary vocational colleges to improve students' professional ability.The situation simulation teaching method is one of the important manifestations of practical teaching.It aims to stimulate the classroom atmosphere through the simulation and reproduction of the relevant environment,enhance the learning interest of students,drive students to learn independently and use the knowledge to solve practical problems.Strengthen students' understanding and use of knowledge.This article takes the marketing course of international business major of XX secondary vocational technical school as an example,applies the situation simulation teaching method to the classroom,and explores the role and related practices of the situation simulation teaching method in improving students' learning interest,effect,and practical ability.In terms of content,the paper first reviews and sorts out relevant literature on domestic and foreign scholars research on "situation simulation teaching";secondly,it uses questionnaire survey methods and interview methods to evaluate the current status of international business courses in XX secondary vocational technical schools and students Study and analyze the learning effects,and analyze the disadvantages and problems;based on this,combined with the students own learning needs,take the school's international business major "Marketing" course as an example to conduct the teaching design of scenario simulation teaching,And select the two chapters in the "Marketing" textbook,Chapter Two,"Factors Affecting Consumers' Purchasing Behavior" and Section Three,"Consumer Buying Decision Process" for the practice of scenario simulation teaching.Finally,through questionnaires On the basis of investigating the effect of this situation simulation teaching practice,the advantages and disadvantages of situation simulation teaching are summarized,and on this basis,relevant suggestions and countermeasures for applying situation simulation teaching in secondary vocational technical colleges are put forward.The main contribution of this research is to explore the feasibility of the application of situation simulation in the teaching practice of international business majors in secondary vocational schools,and to summarize the implementation effect of situation simulation through investigation.Through the analysis of this teaching practice,it was found that the situation simulation teaching is helpful to improve the classroom teaching quality of international business majors in secondary vocational schools,at the same time it is conducive to improving students mastery of professional knowledge,and can effectively improve students ability to understand and use knowledge and the ability to solve practical problems,which is conducive to the improvement of the comprehensive professional ability of international vocational business students.
Keywords/Search Tags:Secondary Vocational and Technical Education, Situation simulation teaching, International Business, Marketing
PDF Full Text Request
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