The Research On The Chinese Students’ Amphibious Style Of Using Social Media In The Context Of Cultural Migration

In the context of globalization and progress of technology, Chinese students and social media have become two of the social issues of concern. At the same time,these two areas of research have also been more and more focused in academia.This study will combine these two hot topics, and on the basis of the theory of Use and Gratification, Combined with the theories on communication, sociology and psychology such as Interaction Ritual Chains Culture Shock and so on, my study will do some deep and unique research on this topic of The Research on the Chinese Students’Amphibious Style of Using Social Media in the Context of Cultural Migration with the methodology of literature analysis, questionnaire survey, interview and comparative study. My study focuses on two dimensions:one is to present the unique characteristics of the Chinese students using social medias in the context of cultural migration from the macroscopic views, and the other is to elaborate on the specific performances and differences of the Amphibious Style when the Chinese students use the social media, and explore the emotional motivation, the cultural psychology and the differences of the values.The finds of the study are as follows. Social medias have such features as convenience and being beyond time and space, and the Chinese students who are young and active are keen to use the Internet and new medias, which make the social media play an important role in their life especially when studying abroad. To the Chinese students, the social media act as not only the important medium to receive and release information and communicate with others, but also the effective tool to ease the culture vertigo in the process of cultural migration. In addition, the behavior of using social media of the Chinese students presents the characteristic of the amphibious style that they use a variety of social medias from home and abroad and switch in these two kinds of social media of different culture back and forth. And based on different need, their mentality and behavior are also different when using the different social media from home and abroad, and get the corresponding gratification in the end. This is due to both emotional reasons and the influence of ideology, cultural psychology and personal values. Finally, this study also points out the negative impact of the current characteristics of Chinese students’social media using on ability and effectiveness of interpersonal communication],self-image building and so on, and at the same time do some dialectical thinking of the negative impact. The study also try to explore that as the one of the most important group who experience the cultural migration what contribution they can make to the trans-culture communication when using social media, and think deeply about the relationship between cultural growth and personal growth in the process of trans-culture communication.