| Taijiquan, essence of Chinese martial arts, Chinese culture symbol, is a scientific movement which contains laws of heaven, earth, human movement and nature operation,besides the famous theory of Confucianism, Taoism and Buddhism in its process. What’s more, as a combination of beautiful, round action, slow,soft music,and the profound eastern philosophy, fully reflect the charm of ancient Oriental culture and was deeply loved by the Chinese and the people all over the world.However. As our ideal, traditional, representative cultural heritage, we still face questions such as:How to meet the needs of the consumers and adapt to the era development trend better; How to play its economic and social benefits better; What are the factors that influenced the development of industrialization of Taijiquan; How to achieve a virtuous circle in Taijiquan culture heritage and development, related researches are still quite few, needed to be further strengthened.Through the method of literature, questionnaire, interview, logic analysis and on-the-spot investigation, the study explored the present situation of Taijiquan industry in Hebei province.With SWOT analysis and comparative method, the study examines the problems appeared in the process of development and utilization of Taijiquan industry, deeply analyze aspects of resource advantages, development situation, market management and restricting factors, and finally put forward the strategies of the industrial development.Reach shows that, as a global brand, Hebei province has sufficient conditions to conduct Taijiquan industrialization; Taijiquan industrial development in Hebei province was at the primary stage, had not formed a scale; In the process of Taijiquan industrialization, we should further improve the market management, try to build a system, to conduct industry planning, to strengthen the construction of Taijiquan brand, and to strengthen the combination with sports tourism at the same time. |
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