Research On The Indastriallazation Development Of Taijiquan In Kunming City

Health industry as a new rising industry, in advocating leisure entertainment, attention to health in twenty-first Century to get a good opportunity for developmentTaijiquan industry as part of the health industry has also ushered in a good opportunity for development. Taijiquan is the essence of Chinese traditional martial arts, is a treasure of Chinese culture. It has the characteristics of dual cultivation of body and mind, at home and abroad there are many practitioners. It contains enormous commercial value. Taijiquan as a sport and health has a long history, but as an industry to the development of the time is not long. Wudang Mountains in Hubei Province, Chenjiagou in Henan Province, Handan in Hebei Province, where the development of Taijiquan Industrial are in the forefront of the country. In order to inherit and carry forward the Taijiquan and its culture, realize the commercial value of Taijiquan, must take the road of Taijiquan industrialization development.This paper takes the development of Taijiquan industrialization in Kunming City as the research object, through questionnaire, interview, literature research, logical reasoning and other methods, the development of Taijiquan in Kunming City was discussed., the status quo and the conditions for the development of Taijiquan industrialization in Kunming City was analyzed, and SWOT analysis method was used to analyze the advantages and disadvantages, the opportunities and challenges of the development of Taijiquan industrialization in Kunming City.Through the questionnaire survey, this paper analyzed the level of the consumption, pointed out the demand tr end of Taijiquan consumption in Kunming City, and put forward the development strategy of Taijiquan industrialization in Kunming City according to the results of the survey.