Research On The Development Of Taijiquan Industrialization In Yunnan Province

Taijiquan is one of the essence of traditional culture in our country, which is listed as state-level non-material cultural heritage. It has long history, profound cultural connotation,and it is a collection of Confucianism. Buddhism. Taoism culture. Because it can strengthen physical health, cultivate one's morality, so it was deeply loved by people at home and abroad.In Yunnan, the inheritance and development of tai chi chuan has a history of nearly a century, which makes tai chi has a deep mass base. In recent years, with the development of health industry, taijiquan has become an emerging industry with traditional culture. Taijiquan enterprises and institutions have also been set up including large and small ones, but in terms of inheritance, development and industrialization, there are some problems.This article pertains to the taijiquan development status in the domestic and foreign countries as well as macroscopic, microscopic and industry environment of Yunnan province and the understanding of different consumer groups to tai chi chuan in Yunnan province and acceptance to taijiquan. In view of the present problems of tai chi chuan industry in Yunnan province, we put forward to the following Suggestions and strategies: accurate positioning for tai chi enterprise, products and consumers respectively and the implementation of differentiation strategy; Strengthen the publicity to determine the suitable business model and strategy; Take advantage of industry cluster and strengthen the cooperation with other industries; Development of tai chi chuan, film and television industry and taijiquan health industry; take advantage "one road and one Belt" policy, take international development strategy.