Research On The Aesthetic Elements Of Qigong And Promotion Strategy

Modern sports activity has been beyond the purely physical exercise, enhance the narrow understanding of health, be regarded as modern high-quality way of life, is an important reflection of individuals, populations, species of spirit and civilization. As time goes by, dependent on the art sports will be more and more strong. In 2003 February, four kinds of fitness Qigong State General Administration of sports fitness Qigong Management Center launched, hire opera, dance, sports and sports medicine expert, artistic, fitness, scientific and other power movement was discussed, increased the new content in accordance with the characteristics of the times. However, in the research we found that, the esthetic cognition Art Society of fitness Qigong also has obvious shortcomings, become the important reason to affect the promotion of fitness Qigong in china. This paper focuses on the study of the aesthetic elements of mining of Qigong and aesthetic value of fitness Qigong, the beauty of feelings, how to be appreciated, be represented, was created, so as to better and faster promotion of fitness qigong. First, put forward five aesthetic elements of Qigong on the basis of investigation and research, including action elements, elements of music, layout elements, cultural elements and spiritual elements. Then, analysis of the causes of lack of fitness Qigong aesthetic elements include two aspects:one is the aesthetic cognition disorders, such as "the elderly exclusive" misunderstanding, "cult fear" misunderstanding; two is the aesthetic generalization of obstacles, such as lack of aesthetic education, traditional culture mining is not enough, lack of artistic charm comb. Finally, the aesthetic perspective of fitness Qigong promotion strategy:innovation propaganda way, increase the aesthetic elements; innovative teaching methods, increase the aesthetic experience; innovation activity carrier, increase the aesthetic taste; innovation promotion mode, flexible aesthetic way; compilation of "Health Qigong aesthetic orientation training method".