EF’s Strategy Of Transformation Development In China

As a foreign familial-owned enterprise dedicated to English language education and cultural exchanges, English First Education has firstly expanded into China to be engaged in English language education from overseas in 1993, aiming to help Chinese people to improve their English skills and push China to stand on the international stage early based on self-developed advanced teaching technology and methodology. Since then, English First Education’s global business strategies have been localized and implemented all over the world.As the process of integration with the global economy has been promoted and the change of society culture in China has occurred, the development of society economic would imminently need a lot of international talents who are willing to study English well in China. However, it has caused confusion and development environment deterioration throughout the English education industry that the backward traditional education system and incomplete business supervision system in China. Firstly, the article has clarified their understanding of English language education industrial development situation in China for most readers by introducing the history and current situation of industrial development in China or the world. Then, combined with the forecast of development trend in global hi-tech and internet technology, it has also described English language education industrial development prospect in China.On the other hand, the author depended on many years’working experience in English language education industry to thoroughly analyze the English First Education covering brand overview, generation background, value propositions, business goal, organizational structure, operation pattern and marketing strategy, and carried out the systematic summarization of enterprise’s internal capabilities (strength, weakness) and external factors (opportunity, threat) under the Chinese business environment based on SWOT matrix model. On this basis, the article has enacted a set of tailored market transition strategies with strong operability through the analysis of industrial competition situation and the forecast of global technological development, so that it helps English First Education could maintain and enhance its leading position of the industry with great success.With the implementation of the company’s market transition strategies, it’ll propel English First Education to greatly adjust operation principle and organization structure, to optimize the industrial layout, to consolidate scientific research capabilities and promote enterprise business management. Meanwhile, it’ll ensure it could rapidly keep up with the trend of global economic development, to drive sales revenue and control operational cost well, and to improve enterprise’s profitability. Finally, it’ll help English First Education realize its business goal of Blue Ocean strategies together with the delivery of excellent products or service and core competitiveness of enterprises improvement.