Study On The Development Of Beijing Soccer Culture In The Internet Era

Football has long been considered as the world’s first sport, it have very strong audience. The development of football not only for China’s football career plays an important role in promoting the development of sports, but also play an important significance. At present, the national youth soccer training for football and attention has been continuously strengthened, and the media attention the orderly development of the sport in the field of culture need the theoretical guidance.In addition, because of China’s football culture has a variation tendency, and the media as an important medium of cultural communication, therefore, the information of the media will have a certain impact on the audience’s cognitive. In addition,Beijing as China’s soccer movement development relatively early, but also more mature regional, whether evaluation of professional football team, or amateur football team was ranked top in China, combined with the media and culture can borrow good football atmosphere in Beijing area as an opportunity to make more and more people more understanding football culture, they can participate in football in this sport to go,good communication in China football culture and enhance the degree of participation in football has more practical significance.In the Internet age, the characteristics of information dissemination channels gives fast, dispersion, and saving time and cost for information dissemination and exchange. The sub cultural characteristics have characteristics of bottom-up segmentation but opened, direct.It also give football more context, has a strong emotional connection fans group as the main body to generate culture, in the spread to a certain scale, it has certain influence on the football itself, whether it is as the positive effect or negative reaction.This article attempts to start research from the football sub regional culture, find the reasonable utilization of football culture mode.