| The social and economic development, modernization in China, and the realization of Chinese dream, all of that are needed to energetically develop various levels and types of education, to improve the overall quality of the population. These may not be realized by the limited resources of public education alone,therefore, the situation of schools are running uniformly by government may be broken. From this, the education may be changed from "unified" to "diversified". Vigorous development of private education is an important way to guarantee the supply of the talent needed by the modernization of our country. Development of private education not only meets the demand of society, but also meets the trend of social development. Nowadays, private education has become an important part of the national education system. Because of the universal of basic education, the awareness of education has increased gradually, so the social requirement for the quantity and quality of basic education has becom higher and higher, all of which provide some advantages for the rapid development of private education. Meanwhile, due to the rise of public education, and the strengthening of the competition among private education, the development of private education is confronted with new opportunities and challenges. How to improve the quality of education, enhance their own core competitiveness, stablize the market position, and expand benefits of education, all of these has become the bottle-neck faced by the development of private education. Therefore, the development strategy option is crucial for the private educational institutions.In this paper, we studied the private educational institution CZ Secondary Education Group. According to the current institutions analysis of CZ Secondary Education Group, basing on the questionnaire survey of CZ Middle School’s 150 existing parents and SY primary school’s 110 potential parents, this paper tried to know the social evaluation of the CZ Group. and studied and formulated the best differentiation development strategy for the Group, by the methods of PEST, Porter’s Five Forces Model and SWOT to analyze the influence of external environment. The first part of the paper described the study background, significance and research ideas, purpose and main contents. The second chapter induced and illuminated the domestic and foreign policies for the development of private basic education, and its development status, and also reviewed the strategic management theories. The third chapter described the current development of CZ Secondary Education Group. The fourth chapter made competitive analysis for CZ Secondary Education Group, by using PEST, Porter’s five forces model to analyse comprehensively the characteristics and competitive posture for the group. The fifth chapter tried to use SWOT analysis tool to find out CZ Education Group’s advantages s, weaknesses, opportunities and threats, to identify the problems during the CZ Group’s development. On the base of SWOT analysis result, the sixth chapter deduced and constituted the differentiation development strategy, conducted the strategic positioning, designed the practice of the strategy, and proposed appropriate guarantee measures. The seventh chapter is the conclusion of this paper, which summarized and prospected the research.Proposing differentiation strategy can ensure the advantages of the CZ Group’s core competitiveness,and it can also ensure the rapid and stable development of the group. This paper could be treatedit as a typical case study on the development of private educational institutions, and may provide reference and experience for the regulators of private school education. Thus, this study has important theoretical value and more practical significance. |
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