The Research And Analysis Of The ASEAN Students’ Current Consumptions Views Of Sports In Nanning

This survey was conducted with a purpose of knowing the current sports consumption views of ASEAN students studying in Nanning, university students from Nanning and Chinese students who are studying in ASEAN countries. We made a conclusion through mutual contrast about the characteristics and existing problems of ASEAN students’ consumptions, and came up with the ways through analysis of guiding and promoting reasonable sports consumption among ASEAN students. Based on the current situation of sports consumptions in ASEAN countries, we take some measures according to their characteristics of consumption behavior. Therefore, the ASEAN students who came to China can fully understand our domestic sports education and then bring our Chinese sportsmanship to their own country which is of great importance on the globalization of our sports education. The conclusions are as follows through analysis:1. The ASEAN students in Nanning are positive about sports consumption. They are growing to realize the fact that the consumptions on sports may make themselves become strong and healthy. Their motivation of such consumptions is for fitness.2. The average sports consumption of 57% of the ASEAN students in Nanning is below 50Yuan/month, which is at a low rate. Most ASEAN students in Nanning mainly consumed material objects at present since they were affected by the local Chinese students. They are more likely to watch the games through internet, television or on spot than to join a sports club or spend fees on training and rehabilitative sports. The consumptions on lottery of ASEAN students in Nanning are quite few.3. The sports which can be achieved by small group of people such as running, badminton rather than those require large group of people to attend like basketball, volleyball or football are more commonly played by the ASEAN students in Nanning. They sometimes join in some activities with a Guangxi characteristic as well, but their consumption sites are mostly inside the campus since they are free of charge.4. According to the survey, the ASEAN students in Nanning are quite satisfied with the sports consumption in Nanning; they are pleased with their living standards, physical and psychological conditions here. It is found through the analysis that among the factors affectingthe sports consumption of ASEAN students in Nanning are mainly time, economy, site, campus culture and etc.