The Research On Mass Culture’s Attitude Of Contemporary College Students And Their Guidance

Mass culture, as a kind of important cultural form, has penetrated into all aspects of people’s life, and produced great influence on the social development, public life, way of thinking and values.Especially the contemporary college students being active and personality publicity, have to be the main producers, communicators and consumers of making the mass culture.Understanding what kind of popular culture background the contemporary college students be in, researching the current situation of college students on mass culture attitude, analyzing their characteristics of mass culture identity, which can better grasp the recognition of mass culture condition of the contemporary college students,which are under the influence of the mass culture,it is of great significance to better promote the healthy growth of college students.In order to obtain the information more comprehensive and more effectively in this paper, on the basis of empirical research and the integrated use of a variety of methods,we can explore the attitude of the mass culture of contemporary university students from multiple perspectives,multifaceted and multi-level.Questionnaire statistical results show that the college students realize and contact with the mass culture in many ways,especially the film,TV culture, network culture, and the popular songs and other forms.Their cognition of mass culture is imbalance, and both the positive and negative influence of mass cultures are agreed;they present a diversity styles to choose the mass culture type according to their own preferences, but it is given priority to satisfy the demands of their own learning and the needs of entertainment.It is important to note that many college students present a dependence on network culture, mass culture and the western culture preferences.In short, contemporary college students have a fair degree of recognition and participation in mass culture, thy presents a distinct personality characteristics and group characteristics about the attitude of the mass culture.Based on the esteemed judgment of the mass culture of contemporary college students, college students present the following characteristics significantly on mass culture attitude status.The attitude on culture symbol types:positive theme, modern breath,enjoy the sensory types;The attitude with the medium:using diversification, highlight the dependence on network media;the utility of cultural attitude:meet demand of physical and spiritual, realize self-attitude, and coexist with the fuzzy of self-attitude; The value orientation of attitude:free and open, personality, non-standard sexual selection by default.At the same time,the demographic characteristics such as the gender, professional, grade and so on,which are also the important factor for the formation of characteristics of the mass culture of the contemporary college students group,under the different characteristics, contemporary college students present a significant difference about the attitude characteristics of the mass culture.Contemporary college students on the characteristics of mass culture attitude are formed by the combination of many factors.According to the characteristics and influencing factors of college students’ attitude,we should respect the public’s diverse cultural choice, adhere to guiding multicultural perspective by the core socialist values; Meet the needs of the reality, highlighting humanistic quality of the educational system in education.Using the open cultural environment, finding the hidden guiding function by the various carrier; Returning to the daily life, build the cultural cultivation model to which individual adapt consciously.