The Influence Of Mass Culture On Contemporary College Students' Values And Countermeasure Research

In 2011, The Sixth Plenary Session of The Party’s Seventh from the overall layout heightof the cause of Socialism with Chinese Characteristics, made a study to deepen culturalrestructuring, and promote greater development and prosperity of socialist culture. Proposedunder the new situation to push the reform of the cultural system, create a new situation in thecultural construction of Socialism with Chinese Characteristics, and construct the socialistculture power. Contemporary china mass culture is a part of the Chinese Characteristicsculture ,it is the basis to promote socialist cultural development and prosperity in the newsituation , mass culture is a new development cultural accompanied by the new era of reformand opening up, mass culture ignores the authority of the elan and irresistible vitality, andquickly occupied the china cultural market, become to the ordinary public, especially thecontemporary college students get the pleasure of a daily contemporary cultural form.Mass culture is neither a pure gold nor pure garbage, but in the garbage, sprinkles somevisible or invisible gold dust, need to be college students with special perspective to theselection, collection and casting .Contemporary college students in the process of selection,collection and casting of mass culture had a positive impact on their values .At the same time,mass culture also produced a variety of negative impact. Contemporary college students arethe future of the motherland and the hope of the nation, it is essential for students to resist thebad effects of mass culture with correct and positive values. Therefore, to strengthen the studyof the popular culture influence and countermeasure on the values of contemporary collegestudents have great significance.The paper is divided into four parts: Part I: Overview of mass culture. This part simplyexposit mass culture and its vigorous growth in china. Part II: Mass culture influencemechanism and its mode of transmission. It mainly analysis of mass culture is howmechanisms and ways to spread its influence. Part III: The influence of mass culture oncollege students’ values. This part analyzes mass culture present situation, as well as, theimpact of culture on both positive and negative aspects of the students’ values, points out thenegative impact of mass culture is not conducive to the healthy growth of college students’ physical and mental, and do not favor the student to establish the correct values.Part IV:Mass culture’s positive influence countermeasure for the contemporary college students’values. Face the mass culture’s negative impact on students’ growth, we should take positiveand effective countermeasures, and should shoulder the responsibility to the orientation of theconstruction of popular culture and values of college students.This paper analyzes the value of mass culture, summed up the impact of the China massculture on contemporary college students’ values of both positive and negative aspects, putforward the corresponding countermeasures, and hope these measures on the present collegestudents physical and mental health development, and help them establish the correct values.