A Study Of The Contemporary College Students Values Education On The Base Of Mass Culture

Since the21stcentury, mass culture has flourished with the further progress of economicglobalization. Mass culture is defined as consumer culture which in the modern society isproduced by industry, spread by the mass media and fit for public taste. Once mass culturearised, it started to comprehensively expand to social culture. The rapid development of massculture made people greatly stuck in it. In the context of mass culture, people can’t refuse popmusic, fashion publications, TVs, movies, ads, consumption and so on. Mass culture hasalready become a part of people’s life and an important way of life. College students as thegrowing social groups live in the information age with high-speed development enjoying thisrich and varied mass culture. From the perspectives of both contents and expressions, massculture is different from any of the previous culture types. It has filtered into the collegestudents’ life, changed their lifestyles and ways of thinking and influenced their values.It is believed that the development of mass culture has made a significant impact on thecollege students’ values. However, up to now, the relationship between mass culture andcollege students’ values has not been discussed yet. Special studies on college students’ valuesunder the circumstances of mass culture have just talked about the negative effects withoutenough breadth and profoundity. Treated as an important way of life for people, mass culturehas its own development laws and features. Culture is of importance to college students’values. There is no time to delay to conduct the researches on college students’ values fromthe perspective of mass culture. The target of this thesis is to respectively analyse the positiveand negative impacts which the development of mass culture has made on the modern collegestudents’ values and then correspondingly put forward the strategies for strengthening theeducation of the values in order to help them form correct values.This thesis consists of four parts:The first part is to analyse the connotations of mass culture. The connotations of cultureand masses are introduced to expound the definition of mass culture. And then, the features ofmass culture, the differences between mass culture and other culture types as well as thedevelopment conditions in China for mass culture are ulteriorly discussed.The second part is to talk about the formation and features of the modern collegestudents’ values. The definition and essence of values and the forming process of collegestudents’ values are clearly analysed in order to demonstrate that the college students’ values are varied in different societies. The changes of values are due to not only the development ofeconomy and politics but also the culture. According to the influence from so many factors,the modern college students’ values have shown new features which could be thepreconditions for the following discussions on the influence which mass culture has made oncollege students’ values.The third part is to combine mass culture and college students’ values and discuss thepositive and negative effects which mass culture has made on college students’ values. Thepositive effects include that the development of mass culture has met college students’ egoneeds, provided them with more valuable reference, transformed the traditional valueorientation and promoted their self-value. The disadvantages of mass culture have broughtabout the college students’ indifferent political sense, moral depravity, hedonistic lifestyles,secular aesthetics, which make negative effects on their political values, moral values, humanvalues and aesthetic values.The fourth part is to propose the strategies for strengthening the education of thecollege students’ values under the background of mass culture. Aiming at the negative effectswhich mass culture has made, this thesis is intended to provide the strategies from theperspectives of government, schools and college students themselves. Government is requiredto make criteria for mass culture in order to lead the development direction of mass culturewith socialistic core value system; schools are required to build harmonious campus culture,strengthen an actual effect of the ideological and political theory courses and enhance theeducation functions of the network media in campus in order to guide college students to setup correct values; college students are required to actively organize and take part in all kindsof practical activities, have lofty ideals and goals, make reasonable life plans and foster goodhabits and psychological qualities in order to face challenges, resist harmful effects made bymass culture and then establish correct values.