| On the current situation, the development situation of China’s sports television media industry is good. But look at the interaction between sports television media and sports industry, there are some problems of the sports television media in the process of communication sport events, such as the role is too single and passive, too dependent on sports events resources, the lack of innovation and competitiveness. Under this background, as a sports television media need to think that how to achieve innovation in the rapid development at the same time, in the process, better assume their role in the communication of the sports events, to play its role well.In this context, from the relationship between sports events and sports television media perspective, the use of literature and case analysis, in summing up the previous research results, summed up the three roles of previous studies, sports television media are usually served in the communication of sports events: communication of the sport events, promote the spirit of sport events and supervisor the sport events.Then put forward the viewpoint of sports television media, can also perform a role switch, play the other participant roles.Introduction an example of ESPN creating and operating the X-Games, and analysis of the sports media’s role in the creation of the early period, the development period and the growth period of the sport events, sports media change their roles’ process and the function.At the same time, analyze three aspects of the sports Television Media in the event dissemination of the market, the audience and sports fans to,analyzes the advantages of the sports television media, including the concept of superiority, operational advantages, location advantages, advantages of the communication and report; and its disadvantage in the role conversion, including the role of excessive functions disorder and confusion, excessive entertainment, excessive guide public opinion. |
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