The Research On Consumption Values Of College Students Under The Popularity Of Overseas Shopping

With the acceleration of globalization,“overseas shopping ”has entered people’s field of vision and has been widely accepted by society.There are several reasons that make the college students become one of the main consumer groups of “overseas shopping”.First,College students are full of curiosity about fresh things.Next,they have strong acceptable ability.At last,the products have high quality and reasonable prices as well as a wide range of selection.But “overseas shopping” behaviors have reflected some issues of consumption as the consumption values of college students have not fully formed yet.As the backbones of future society,the consumption values of college students will become the mainstream values.The consumption values of college students are not only related to their own development,but also to the construction and development of the future country.Therefore this study is a case study of students from the North University of China,and use questionnaire to analyze the consumer status of “overseas shopping” in order to find the problems of consumption values.According to the results of questionnaire,the author finds the main causes of these problems,and proposes the strategies to strengthen guiding the consumption values of college students in order to promote their comprehensive development.This thesis is divided into four parts to analyze the consumption values of college students.The first part is introduction,which includes research background,research significance,literature review of this study at home and abroad,theoretical bases,and innovation point.The second part is a summary about “overseas shopping” and consumption values.The third part is an analysis of questionnaire,which finds the status of consumption values of college students under the high frequency of “overseas shopping ”.The last part proposes guiding target and strategies of strengthening the consumption values of college students.