Due to China’s industrial upgrading and economic restructuring,vocational education has received extensive attention and considerable attention,and the state has issued various policies to promote it.In particular,the State Council issued the"national vocational education reform implementation plan"(referred to as the"double teacher plan"),the goal and task of which is "by 2035,a number of higher vocational schools and professional groups will reach the international advanced level,lead vocational education to achieve modernization,and provide high-quality talent resources support for promoting economic and social development and improving national competitiveness.Under the background of the "double high" plan,vocational colleges are facing great opportunities and challenges.Whether they are in the"double high" plan or not,the strategic planning and development direction of vocational colleges must be re examined under the promotion of the "double high"plan.At the same time,higher vocational colleges are facing the plight of fierce competition with the decrease of students and the increasing number of similar colleges.This paper selects Xilin Gol Vocational College as the research object,based on the theory of strategic management,through questionnaire survey,PEST analysis,Porter’s five forces model,SWOT analysis and so on,studies and formulates its development strategy,in order to provide ideas for the development direction of the college,and at the same time,it can play a reference role for other vocational colleges.This paper first describes the research background and significance,then expounds the concept of "double high plan",strategy,strategic management,development strategy and the analysis tools used in strategic management,then analyzes the internal environment,external environment and existing problems of the college,and then uses SWOT analysis method to analyze the overall situation of the college and find out the advantages and disadvantages of its development This paper studies the strategic choice of Xilin Gol vocational college,and finally chooses the differentiated competitive strategy,and formulates the development strategy.Finally,from the background of the "double high plan",the paper puts forward the safeguard measures of the college’s development strategy. |