The Investigation And Analysis Of The Present Situation Of Sports Industry Managed By The Colleges And Universities In Jinan City

The clients,the targets,items and styles of the sports industry of colleges anduniversities in Jinan city,and the main factors influencing the management wereinvestigated and analysed.On the base of this,the directions of development werepointed out,for the reference of the similar seaside cities.Conclusion:1. There are75%of colleges and universities in Jinan have set up organizations orcompanies of sports industry. At present it is at the initial stage,and the benefitof the sports industry of colleges and universities in Jinan not very good. But mostof the physical education teachers and manager in colleges and universities inJinan considered that it is necessary and will be a good future for sports industry.2. The main purpose of the colleges and universities sports industry in Jinan isserving physical education work and healthy plan,the main clients of the sportsindustry are students and staffs.3. Most of contents of sports industry of colleges and universities in Jinan are rentingstadiums and gymnasiums,sports training.Selling sportsware and sportsclothingis the subordination.The items of the management are different because of themajors and the real conditions of the colleges and universities in Jinan. Theinvestigation showed that sports information consulting will be the pillar of thesports industry of colleges and universities in Jinan.4. The chief current managing ways of sports industry of colleges and universitiesin Jinan are run by physical education department and rear-service department,butexecutive hoping is individual contract foring,managed by oneself complacementprofit and loss.Currently managing way can not already adapt the marketeconomy.The sports club managing in the way of temporary clients.5. Problems are existing in the management of sports industry in about80%collegesand universities in Jinan,the main problems are lack of capital and person withability of management.At the same time,some of the interior policy and the way of administer of the school affected the development of sports industry of collegesand universities in Jinan.